12 Nice LinkedIn Abstract Examples & Learn how to Write Yours


Let’s be actual with one another—most LinkedIn profiles are a complete snooze-fest.

Should you’re uninterested in generic work expertise descriptions and detest speaking about your self within the third particular person, then we’ve obtained you lined.

We’re about to dig into precisely what must be included in your LinkedIn abstract, plus some improbable LinkedIn abstract examples to present you inspiration.

Able to make some heads flip in your nook of the LinkedIn world? 

What Ought to a Good LinkedIn Abstract Embrace?

Your LinkedIn profile image and headline are the primary impressions you make on the platform, however for these desirous to be taught extra about you, the abstract is the following vacation spot. 

What Should a Good LinkedIn Summary Include - Example

Your LinkedIn abstract seems within the “About part” of your profile. It’s a free textual content field that permits you to outline who you might be. It’s not simply one thing to fill out earlier than you begin a job search, however an area to outline your profession, ambitions, the worth you goal to offer, and slightly bit about your character. 

After all, condensing all of that into 2,600 characters isn’t simple.

Whether or not you’re utilizing LinkedIn for outbound gross sales prospecting or touchdown your dream job, a stable LinkedIn Profile Abstract is essential. You may put something you need right here (and you must!), however an efficient LinkedIn abstract ought to embody:

  • An attention-grabbing hook that makes folks need to learn your abstract
  • What you do and why you do it (not simply your job title)
  • Abilities and certifications you convey to the desk
  • Who you goal to serve in your profession or enterprise
  • The worth you hope to offer to employers or clients
  • Outcomes you’ve helped obtain (the extra particular and numeric, the higher)
  • An outline of your expertise
  • One thing distinctive about your character or life

That final level is de facto one of the necessary—above all, that you must ensure folks know that you just’re an actual human that they’ll join with.

Having author’s block in your LinkedIn Abstract? Try our AI LinkedIn Summary Generator totally free!


12 LinkedIn Profile Abstract Examples We Love & What You Can Be taught From Them

Earlier than we get into the way to write your finest LinkedIn abstract, let’s go over 12 examples of our favourite LinkedIn summaries. For each, we’ll inform you what works about it and the way you should use what it teaches to optimize your abstract. You’ll be glad you went over these templates earlier than going out by yourself. 

Daniel Ryan Lets His Quirkiness and Character Shine, however You Nonetheless Know He’s Legit

LinkedIn Profile Summary Examples - Daniel Ryan

Why this works:

  • Whereas Daniel is severe about gross sales, he’s all about letting his character shine.
  • He offers simply sufficient to let you already know he’s a profitable salesperson by letting you already know he was the primary BDR at two profitable firms, a assured transfer. 
  • Should you’re being approached by Daniel for a sale, you’ll be delighted to see that he’s only a common enjoyable man and isn’t going to try to promote you too arduous. 
  • Should you’re a potential employer or enterprise accomplice, you’ll get a way of his character and the way assured he’s in his skills. 

Learn how to use this instance to your LinkedIn abstract:

  • Record all of the quirky, attention-grabbing issues about your self. Which ones might work their means into your LinkedIn abstract? Your character is simply as necessary as your skilled life. 
  • Use brief, punchy strains to indicate off your achievements. It comes off as assured. 
  • You don’t at all times want to jot down an essay. Emojis and bullet factors can do a fantastic job of displaying off your distinctive aptitude. 

Ashley Walton is All About Outcomes and Motion

LinkedIn Profile Summary Examples - Ashley Walton

Why this works:

  • You may’t learn Ashley’s abstract with out being impressed with the numbers. They’re astonishing and never buried beneath a wall of textual content. 
  • Effectively-organized sections compartmentalize the necessary elements that Ashley needs to showcase, and hard-hitting bullet factors make it simple to digest. 
  • Whereas it doesn’t showcase character all that a lot, it does present you that she’s severe about creating outcomes and has noteworthy accomplishments that she’s pleased with. 
  • Should you have been an enormous model trying to rent an company, you’d be impressed. 

Learn how to use this instance to your LinkedIn abstract:

  • Arrange your abstract into completely different sections and use not more than 5 bullet factors in every part to indicate off a very powerful achievements or expertise. This might be simpler to learn and absorb. 
  • Don’t be shy about sharing your accomplishments, all of them. You is perhaps extra achieved than you even understand. 
  • Numbers, numbers, numbers! Use arduous stats reminiscent of greenback quantities, workforce sizes, site visitors numbers, or no matter it’s you might be working with. 

Caroline W. Conveys Her Love For Serving to Clients

LinkedIn Profile Summary Examples - Caroline W

Why this works:

  • Glorious opening line from Caroline. Why would she love technical buyer assist? It makes you need to learn on and discover out why. 
  • She strongly conveys her love and dedication to serving to clients. Should you have been trying to rent a buyer assist specialist and browse this, you’d really feel like she goes to have your again. 
  • She reveals that she is a workforce participant with hardcore problem-solving capabilities, even when the trail is difficult, complicated, or unknown. 
  • As an alternative of itemizing one in all her expertise/traits as “coolheadedness” or one thing like that, she fantastically states, “I’m the one calmly letting the remaining know we obtained this.” Who wouldn’t need somebody like that on their workforce?

Learn how to use this instance to your LinkedIn abstract:

  • Let folks know the way you assist others. Your job and skillset is finally about serving to folks (that’s how society works in spite of everything), so be particular about the way you try this. 
  • Discuss how you’re employed on a workforce. Are you the one who places out fires with cool confidence? Possibly you’re the one which takes the reins and costs into battle head first? Let folks know. 
  • Use colourful language to convey your ardour and love for what you do, as Caroline fantastically does right here. You, too, could make folks really feel your dedication to your craft by the web page. 

Ryan is Product of Love and Farts—and He Can Educate You Learn how to Begin A Purposeful On-line Enterprise

LinkedIn Profile Summary Examples - Ryan

Why this works:

  • Ryan begins with an attention-grabbing hook that by some means contains farts and leads into a private ardour of his, meditation. Plenty of character right here that makes you need to see what this man is all about. 
  • Plenty of well-dropped numbers right here, however it’s performed tastefully. The stats are staggering (500k month-to-month readers, ALL 50 states!) and built-in properly into the abstract. 
  • Tons of spectacular expertise and achievements, but they’re neatly wrapped inside attention-grabbing bits of Ryan’s character. It’s not simply that he’s an A+ content material marketer, he’s additionally a meditating vegan who likes to journey and has a humorousness, rather more relatable. 
  • Lists numerous well-known firms he’s labored with. No disgrace in dropping spectacular names if tastefully performed like it’s right here. 

Learn how to use this instance to your LinkedIn abstract:

  • “Wrap” your LinkedIn abstract with tidbits about your character at each the start and the tip. This can make folks extra taken with studying the center half and make you extra relatable. 
  • Don’t be afraid so as to add some humor. Sure, you possibly can discuss farts and nonetheless convey skilled experience. In some methods, it makes your skilled stuff extra compelling because you’re capable of have a humorousness on the similar time. 
  • Labored with well-known folks or firms? Let folks know in your abstract. It’s simpler to learn right here than sifting by your entire previous years of expertise, and even these may not present everybody you’ve consulted or collaborated with.

Justin Welsh Tells a Compelling Story about Progress and Getting Outcomes

LinkedIn Profile Summary Examples - Justin Welsh

Why this works:

  • As you begin studying Justin’s abstract, you understand it’s going to be an attention-grabbing story about burnout, restoration, and progress. That’s a fantastic hook. 
  • As an alternative of claiming, “I can assist you develop your on-line viewers,” he goes right into a story about how he grew his after which lets you already know about his digital course the place you are able to do the identical. That is the right instance of “present, don’t inform” and helps construct belief and confidence. 
  • Professional use of compelling outcomes woven all through. You may’t learn these numbers with out being tremendous impressed. 
  • He’s extremely particular with every part, together with what number of minutes his course is, what number of college students there are, and what number of items of content material you possibly can count on to supply per day from his course.
  • He ends with methods to contact him and be taught extra from his programs. It is a nice house to let folks find out about your companies and the way to contact you, and he does that completely right here. 

Learn how to use this instance to your LinkedIn abstract:

  • Should you’re promoting one thing, strive utilizing storytelling as a substitute of simply itemizing off how nice the factor you promote is. This helps construct extra belief in your readers and confidence in you. 
  • Lean into numbers, a lot so that you’re defining even small particulars numerically. For instance, if you’re making an attempt to get folks to schedule a demo, say “15-minute demo,” much like how Justin says precisely what number of minutes his programs take to finish. 
  • When you’ve got one, finish with a name to motion. This could possibly be letting folks know the place to contact you, what your web site is, or how to join your providing or product that you just promote. 
  • Don’t be afraid to be weak and discuss troublesome issues. He talks about how profession burnout led him to stroll away from his job however then tells a fantastic story about what he discovered subsequent and what he can educate. You might need an identical story about overcoming hardship that might get folks to empathize with you. 

Maddie is an Open E book Who Invitations Candidates to Be a part of a Improbable Group

LinkedIn Profile Summary Examples - Maddle Tiernay

Why this works:

  • As an alternative of coming off as a ruthless head hunter, Maddie comes throughout as an approachable recruiter who has real pursuits and is really taken with serving to folks. 
  • Whereas brief and to the purpose, she conveys her character, heat, and the prime quality of the corporate and workforce she is recruiting for. 
  • She lets you already know she is at all times up for a chat and invitations you to ship a message that doesn’t need to be about enterprise.

Learn how to use this instance to your LinkedIn abstract:

  • When you’ve got a people-facing function, be inviting and are available off as a form human. This may drop the resistance that potential prospects or candidates would have in talking with you. 
  • Particularly when you’re in gross sales or recruiting, put your organization and/or product first. Use this house to speak about how nice it’s, as Maddie does right here for Shut. 
  • If you need folks to achieve out to you, allow them to know you’re at all times up for a chat.

Ross Simmonds is on a Mission to Make Content material Advertising Higher

LinkedIn Profile Summary Examples - Ross Simmonds

Why this works:

  • Ross begins with a transparent mission assertion and tells you ways his company makes content material advertising extra helpful—by precise advertising. 
  • He calls out what’s improper with what many firms do with content material, which is simply publishing it and failing at distribution, then lets you understand how he’ll repair that. 
  • You may see that not solely has he created success for giant firms throughout all the most important social media platforms, however he additionally has a “high expertise” badge embedded into his abstract, which earns further factors for constructing belief. 

Learn how to use this instance to your LinkedIn abstract:

  • Do you’ve gotten a private or firm mission assertion? Use that in your abstract. It lets folks know what you’re about and the way precisely you possibly can assist them. 
  • Name out what’s improper in your trade and the way you intend to repair it. 
  • Are you extremely expert in a sure space? Make the most of LinkedIn options and badges to indicate that off in your profile. LinkedIn reveals you ways to do that in this video

Pam (Advertising Nut) Moore is Inspirational and Impactful

LinkedIn Profile Summary Examples - Pam Moore

Why this works:

  • Pam combines character together with her hook, which causes you to get a way of who she is true off the bat and makes you need to know extra. Who is that this admitted geek who served essentially the most profitable manufacturers on this planet? 
  • Pam expertly breaks her abstract into sections, with clear delineation between her overview, backstory, present enterprise, and her talking and coaching providing. 
  • She doesn’t simply checklist her expertise however provides storytelling and inspiration with tidbits like “she’s been doing social earlier than it was known as social media.”
  • She weaves in inspirational language and fervour all through. Utilizing phrases like “Ignite,” “dream clients,” and “obtain!” on the finish. Solution to go, Pam! She’s fired up. 

Learn how to use this instance to your LinkedIn abstract:

  • Lower your LinkedIn profile into clear sections that delineate completely different elements of the story you need to inform. Who you might be, what your background is, and your present job or enterprise might every be their very own part. 
  • Maintain your paragraphs brief. Pam says a ton with out overloading the mind as a result of her writing is neatly damaged up. 
  • Don’t draw back out of your ardour and inspiration. Pam conveys her enthusiasm and inspiration by the web page, and you’ll too. 

Ryan Reynolds is Really Human and Humorous On LinkedIn

LinkedIn Profile Summary Examples - Ryan Reynolds

Why this works:

  • Whilst you’re most likely not a high-profile celeb like Ryan Reynolds, his abstract is a showcase of why displaying your character works. 
  • He begins by making enjoyable of LinkedIn’s “enterprise language,” which everyone knows is true. Then goes into how he’s on a sabbatical from performing to work a 9-to-5. How humorous and odd. 
  • He pokes enjoyable on the reward he’s obtained from the Wall Road Journal and his personal expertise. 
  • Whereas he doesn’t have a call-to-action (as a result of he doesn’t want one), he comes off as an genuine human whose on-screen humorousness matches actuality. 

Learn how to use this instance to your LinkedIn abstract:

  • Be human and present you’re character. Ryan’s humorous abstract is an ideal instance of how one can grow to be extra approachable and likable on LinkedIn. 
  • Add in a spice of humor. Hiring managers and potential employers gained’t thoughts when you make a joke on LinkedIn.
  • Contemplate throwing in a joke when talking about a formidable achievement or expertise. Ryan places on a showcase of how to do that along with his Wall Road Journal remark, and anybody can add some related humor to make their expertise extra attention-grabbing and relatable. 

Marsha Collier is No Dummy

LinkedIn Profile Summary Examples - Marsha Collier

Why this works:

  • Marsha has a fantastic hook. All people is aware of in regards to the “for Dummies” books and doubtless has purchased one themselves. I’ve a number of on taking part in ukulele and fishing, so by seeing that she’s a “dummies” writer, I’m hooked (identical to the fish I discovered to catch from the books).
  • Superior use of numbers with dates hooked up to make it much more spectacular. She had already offered 1M books by 2007 and has had 20k podcast downloads a month since 2008. 
  • Many individuals who rent consultants need to see issues like what manufacturers you’ve labored with and what publications you’ve been featured on. Marsha is tremendous thorough right here and builds numerous credibility together with her expertise. 
  • She will get into the specifics of what she provides to her shoppers (chosen manufacturers) and addresses a standard drawback all of them have round neighborhood constructing and on-line customer support. This offers manufacturers a transparent purpose to rent her or a minimum of attain out. 

Learn how to use this instance to your LinkedIn abstract:

  • Dig deep into the numbers and dates. For instance, when you offered $10M price of software program, throughout what interval did you try this over? $10M offered between 2019-2022 sounds extra spectacular than simply $10M offered. 
  • Dig deep into the spectacular firms, manufacturers, and publications you’ve been part of. You can take into account itemizing manufacturers you’ve offered to or collaborated with and publications your work has been featured in, relatively than simply firms you’ve labored for. 
  • Be particular about what you might be providing shoppers and/or employers, and speak in regards to the issues you’ll resolve for them. That is extra compelling than simply itemizing expertise and outcomes on their very own. 

Ross Pomerantz, aka “Company Bro,” Makes use of Humor to Converse to His Tribe

LinkedIn Profile Summary Examples - Ross

Why this works:

  • Whereas not somebody you acknowledge from the films (like Ryan Reynolds), Ross is one other showcase of the way to write a humorous LinkedIn abstract that hits the mark. 
  • Ross makes humorous movies and has a neighborhood providing for a selected group: disgruntled salespeople. His profile and abstract are completely tailor-made to those that would come throughout his humorous movies and need to know extra. 
  • He lets you already know slightly bit in regards to the humorous man behind the movies, which provides a pleasant human component. He tells a narrative of minor league baseball, gross sales, and comedy. 
  • The entire thing is a joke, which matches his movies, however he has a name to motion (CTA) that singles out his audience, “for all these with a quota.” Good ending for individuals who relate to his movies and wish extra. 

Learn how to use this instance to your LinkedIn abstract:

  • Do you’ve gotten a selected audience that you really want your profile to talk to? Whilst you may not use as a lot humor as Ross, you could possibly tailor your profile to that group in the identical means that he does this for disgruntled salespeople. 
  • Once more, don’t be afraid to make use of humor and character. It really works!
  • Finish with a CTA that additionally calls out your tribe. Identify your audience, and they’ll know that you’ve one thing to supply them. 

Austin Church Takes You on a Journey from Rags to Riches

LinkedIn Profile Summary Examples - Austin Church

Why this works:

  • Austin will get an A+ for storytelling. His story (and hook) begins at a darkish place, and he tells us how overcame these dragons and have become the success he’s at present. 
  • He makes use of his personal story to construct empathy along with his viewers that’s going by what he went by. He reveals how he struggled in the identical means and the way he can assist. 
  • He succinctly explains among the most necessary classes he’s discovered on his journey to 6-figure freelancing. That is offering a ton of worth upfront. 
  • Nice use of particular numbers like “$486 in startup capital” and “$9,000+ engagements.” These make his story really feel extra actual and convincing. 
  • He has three calls to motion for the three completely different “ranges” of his viewers. A e-newsletter for these , a beta group for these able to be taught extra, and a training providing for these prepared to leap proper in. 

Learn how to use this instance to your LinkedIn abstract:

  • Storytelling and vulnerability work wonders for constructing empathy and confidence together with your viewers. Share your struggles alongside together with your wins. 
  • Present actual worth totally free. Don’t maintain again till after you’ve obtained them on the decision. You may create curiosity by sharing freely. 
  • Use particular numbers, whether or not that be how a lot cash or time it can save you your shoppers or how a lot you possibly can assist them make by investing in your providing. 
  • Create completely different calls to motion primarily based on the extent of curiosity your viewers has. As an alternative of simply saying, “Schedule a demo right here,” you could possibly provide a content material obtain, a hyperlink to look at a brief video, after which a kind to schedule a name or demo. This can seize a wider viewers than simply these prepared for the stay demo. 

Learn how to Write a Jaw-Dropping LinkedIn Abstract: Suggestions & Greatest Practices

Now that you just’ve discovered from one of the best, let’s get you writing your very personal LinkedIn Abstract. Whereas deeply realizing your profession ambitions, initiatives you need to undertake, and viewers to your LinkedIn Profile goes to be crucial, you’ll additionally need to observe these finest practices. Do each, and also you’ll have a killer LinkedIn Abstract that’s certain to impress prospects, employers, followers of your private model, and even profession coaches. 

Write a Hook That Captures the Consideration

Identical to every part else on the internet, your LinkedIn abstract is basically copywriting—you’re writing to promote one thing (on this case, your self!). And all copywriters know to guide with a powerful hook. That is one thing that leads into an attention-grabbing story, shares a dramatic outcome, or makes a strong assertion that makes the reader need to be taught extra. 

No matter you select, make it attention-grabbing and significant. As an alternative of beginning with, “I’m a salesman within the automotive trade,” you could possibly begin with, “Sure, I’m a used automotive salesman (I do know…), however I do it for various causes than you assume”. 

This makes the reader curious. What causes? Is that this used automotive salesman completely different than the others? How? Use your storytelling prowess right here to make it attention-grabbing and get folks wanting extra. 

How to Write a Jaw-Dropping LinkedIn Summary - Bad and Good Examples

Above, the nice instance makes a strong assertion about what’s improper within the trade and what this particular person is right here to repair. The dangerous instance is a generic assertion that doesn’t have a lot energy or story behind it. 

Describe Your Smooth Abilities and Arduous Abilities

After all, you’ll need to describe your expertise, however not in a boring means. As an alternative, add slightly further about what your expertise convey to the desk. Don’t simply say, “I’m a graphic designer.” As an alternative, you could possibly say, “I assist manufacturers inform a novel story by lovely graphic design.” It is a fairly easy idea, however too many individuals say what they do in a easy, generic means. Make it distinctive to you!

How to Write a Jaw-Dropping LinkedIn Summary - Bad and Good Examples for Writing a Soft Skills

Use Bullet Factors or Brief Paragraphs to Break Up Textual content

One other helpful tip from the copywriting world applies right here. Don’t current readers with a wall of textual content. It’s intimidating and makes you assume, “There’s no means I’m studying that.” As an alternative, break issues up into simply digestible chunks utilizing bullet factors and brief paragraphs. This straightforward tip will make sure that your abstract will get learn rather more usually. You gained’t get your dream job if recruiters aren’t studying your abstract. 

How to Write a Jaw-Dropping LinkedIn Summary - Use Bullet Points

Write within the First Particular person

Should you’re the President of France or maybe the CEO of Microsoft, possibly then you possibly can write about your self within the third particular person. However when you’re down right here on Earth, you’ll write slightly bit nearer to the way you speak, which is within the first particular person. 

Writing within the first particular person relatively than the third will make you rather more relatable. It can really feel just like the reader is having a dialog with you relatively than studying your company bio on the corporate web site. Being relatable and approachable is sweet, proper? So make your profile slightly extra relatable by writing within the first particular person. 

How to Write a Jaw-Dropping LinkedIn Summary - Write in the First Person

Embrace Numbers that Converse to Your Accomplishments

Particularly when you’re in gross sales, digital advertising, or a revenue-generating function, you must embody arduous numbers within the abstract that showcase your accomplishments. Merely saying, “Excelled at gross sales in my area,” is way much less compelling than saying, “High salesperson in my area with $4.3M closed in 2023.”

Even when you weren’t the highest particular person in your area or no matter group you could be part of, you must nonetheless showcase your numbers to make it sound actual. Numbers and stats are at all times extra persuasive than phrases alone. Numbers aren’t only for gross sales, however different professions like human assets, software program engineers, search engine optimisation specialists, mission managers, and even latest graduates can all discover some sort of helpful metric to showcase. This could possibly be improved effectivity share, {dollars} saved, time saved, or no matter is sensible for you.  

How to Write a Jaw-Dropping LinkedIn Summary - Include Numbers

Share Your Distinctive Character!

Whereas it could not appear counterintuitive, this is perhaps a very powerful a part of your LinkedIn abstract. Everybody, together with you, is rattling off their expertise, experiences, and specialties. However is everybody going to indicate some private aptitude? In all probability not. If you wish to seize your reader’s consideration, then showcase a little bit of who you actually are.

Whether or not you’re a goofball, a clear freak, or tremendous into amassing Pokemon playing cards, let folks know. You’d be shocked what folks will relate to and the way rather more folks would relatively work with somebody who appears human. In some instances, rattling off superb achievements may even intimidate folks, however displaying off some character can ease the strain.

Sure, I’m a whole shark who produces superb outcomes at work, however I even have two lovely Siamese cats who I repeatedly try and stroll outdoors on a leash, and it’s not going nicely. See how that makes somebody appear extra relatable? 

How to Write a Jaw-Dropping LinkedIn Summary - Share Your Personality

A last be aware: Don’t overlook to proofread your abstract, particularly when you’re a job seeker. Whereas a typo might be forgiven, a flawless abstract part will assist you to stand out. 

Why You Ought to Use a LinkedIn Abstract Generator

Your LinkedIn Abstract is an open canvas. You get to decide on the way to outline your profession and what you provide to the world nevertheless you see match. Above all, it’s an area so that you can present slightly little bit of who you might be, together with how one can assist. 

So don’t overlook to showcase your character alongside together with your skills and expertise. For my part, that’s a very powerful factor to incorporate. It helps whether or not you’re utilizing LinkedIn for gross sales or searching for a job. 

Nevertheless, when you’re like most individuals, you may get a little bit of author’s block. I imply, you’re solely making an attempt to distill your complete profession and character down into this little textual content field, it’s imagined to be difficult. 

Should you’re searching for a swift kick that can assist you get began, our LinkedIn Summary Generator is the device you want. It can information you thru a sequence of questions that can assist you higher perceive who you might be and the way to painting your self, after which write up a draft of your abstract for you primarily based in your enter, expertise, and expertise. 

Use it for a primary draft, or possibly it’s all you want for a fantastic LinkedIn abstract, that’s as much as you. Glad abstract writing!



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