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Be Cautious When You Use The “S**t Sandwich”. Particularly in More durable Occasions.

One of many worst methods to ship unhealthy information to a very excessive performer is through a S**t Sandwich.

However I see it getting used increasingly more nowadays by founders.

What’s it?  Properly, the traditional s**t sandwich is first main off with one thing good or some excellent news, usually droning on a bit too lengthy.  After which dropping in some powerful information, then wrapping it up with a generic “great things” remark.

The s**t sandwich.

It stays an honest administration tactic for low performers. It calms them earlier than they’re fired, or demoted, or moved off a undertaking, and so forth. It then relives the stress of the second by ending with a pleasant phrase or two.

However it all the time backfires with a prime performer, particularly with somebody that has 100% given their all for you.

They don’t want to listen to the faux “excellent news” that begins the sandwich. They only want to listen to the sincere criticism.

I labored so laborious for you. Daily. I gave it 110%. If I did one thing unsuitable, get it out. Get to it. Inform me.

The s**t sandwich breaks belief with a real excessive performer. It’s manipulative and the excessive performer sees proper by it.

Use it with low performers, however notice it breaks belief with prime performers.

The traditional nice CEO put up on the subject from Ben Horowitz under:

And a few nice feedback on LinkedIn put up here:

(unhealthy information sticker from here)

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