Celebrating one other 12 months of partnership and innovation

Posted by Sam Vibrant, Vice President & Common Supervisor, Google Play

Whats up everybody,

Since becoming a member of the staff initially of this 12 months, I’ve been constantly impressed by our incredible community of individuals constructing apps and video games, and it’s been my privilege to assist your arduous work and creativity. Particularly, it’s been thrilling to see you not solely determine new consumer wants, however to develop revolutionary methods of fixing them together with your apps and video games. This 12 months, our annual Best of Play awards launched new classes to acknowledge these achievements, together with “Finest with AI” and “Finest multi-device app and recreation.”

Regardless of the place you might be in your developer journey, whether or not you simply printed your first app or already reached a world viewers, Google Play is dedicated to being your accomplice in progress. Right here’s a glance again at a number of the key instruments, options, and packages we constructed this 12 months that can assist you attain your full potential and construct a profitable enterprise on Google Play.

Try the video beneath or hold studying for extra particulars about this 12 months’s updates.

New instruments and options inbuilt 2023

Consumer progress and engagement:


    • Generate income extra successfully with the flexibility to A/B check costs to optimize for native buying energy at scale.
    • Develop and retain your subscribers with our new subscription capabilities, reminiscent of the flexibility to supply totally different auto-renewing and pay as you go plan costs per billing interval.
    • That will help you optimize for a world viewers, we’ve began automatically updating our min/max price ranges to replicate foreign money fluctuations in opposition to the US greenback. You’ll additionally see a notification anytime we suggest a value adjustment on your in-app merchandise.
    • We added a number of common native fee strategies to our extensive library, together with PicPay in Brazil and PayPay in Japan, and expanded our assist of UPI in India.
    • And with the introduction of our new different billing APIs, builders offering an alternative billing system alongside Google Play’s can get pleasure from a extra streamlined expertise.

Privateness and safety:

Investing in our app and recreation neighborhood

This 12 months, our Indie Video games packages helped companies of all sizes develop on Play. By our Indie Games Fund, we awarded $2 million and provided hands-on assist to 10 Latin American studios to assist them develop their video games on our platform. And for mentorship from Google and business consultants, early-career indie builders can apply for the Indie Games Accelerator from now till December 12, 2023.

We’re additionally pushing for higher illustration and fairness within the developer neighborhood by giving $600,000 throughout 13 nonprofit organizations all over the world to assist extra inclusive programming. For instance, we’ve partnered with International Sport Jam and the IGDA Foundation to host a recreation jam that helps girls throughout Asia and Latin America launch careers in recreation improvement.

And at last, we continued our tour of the world by sharing and celebrating your tales via #WeArePlay. This 12 months, we spotlighted over 260 app and recreation companies from Europe, Japan, India and extra.

Meet Solape & Yomi from Nigeria, founders of monetary app HerVest

Wanting forward

I’m enthusiastic about the way forward for Google Play, which is able to see much more updates and enhancements to the work we did this 12 months.

For instance, you’ll have seen that we gave the Play Retailer a contemporary look this 12 months, with extra visible parts, new video capabilities, and fluid animations, and launched new methods for individuals to find, interact, and re-engage together with your apps and video games. Along with new authentic editorial content material and livestream occasions, we additionally developed new methods for customers to be rewarded for his or her play, reminiscent of with time-bound gives and promotions.

Subsequent 12 months, we’ll construct on that funding, going deeper to supply extra worth to customers — and, in flip, to your companies. We’re trying to:

    • Proceed to enhance gaming experiences throughout platforms,
    • Direct customers to the fitting experiences, inside and throughout apps,
    • Assist people get essentially the most out of their units, and
    • Make it simpler for customers and builders to transact after they need to.

As you already know, Google Play is greater than an app market. We join individuals with the experiences they’ll love, wherever they’re, on no matter gadget they’re utilizing. A giant a part of that is our continued give attention to making it simpler for individuals to search out your newest, most related app and recreation content material. It additionally means going past the Play Retailer to ship this content material to individuals throughout their units, when and the place it is most related.

As soon as once more, I need to thanks for all of the arduous work you’ve put into making Google Play the very best place for apps and video games. I can’t wait to see what you construct subsequent.

On behalf of all of us at Google Play, completely happy holidays and finest needs for a tremendous 2024.

Sam Vibrant

Vice President and Common Supervisor, Google Play

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