Enabling New Blockchain-Primarily based Experiences on Google Play

Posted by Joseph Mills, Group Product Supervisor, Google Play

As a platform, we at all times wish to assist builders carry progressive concepts to life. Google Play hosts a wide range of blockchain associated apps, and we all know that our companions are excited to develop on these choices to create extra partaking and immersive digital experiences with tokenized digital property equivalent to NFTs. Like with any rising know-how, we should steadiness innovation with our duty to guard customers. So, we’ve spoken with builders about responsibly supporting these alternatives whereas persevering with to supply a protected, clear, and trusted expertise for everybody.

At this time, we’re happy to share that we’re updating our coverage to open new methods to transact blockchain-based digital content material inside apps and video games on Google Play. From reimagining conventional video games with user-owned content material to boosting person loyalty by distinctive NFT rewards, we’re excited to see inventive in-app experiences flourish and assist builders develop their companies.

Retaining Customers Protected Whereas Fostering Innovation

As blockchain know-how continues to evolve, sustaining person belief is paramount. As a part of the coverage replace, we’re requiring that apps be clear with customers about tokenized digital property. For instance, if an app or sport sells or allows customers to earn tokenized digital property, builders should declare this clearly. And whereas tokenized property are supposed to construct extra enriched, immersive experiences, as an added person safety, builders could not promote or glamorize any potential incomes from enjoying or buying and selling actions.

According to Google Play’s Real-Money Gambling, Games, and Contests policy, apps that haven’t met playing eligibility necessities can not settle for cash for an opportunity to win property of unknown real-world financial worth, together with NFTs. For instance, builders shouldn’t supply purchases the place the worth of the NFT customers obtain is just not clear on the time of buy. This contains, however is just not restricted to, providing mechanisms to obtain randomized blockchain-based objects from a purchase order equivalent to “loot bins”.

Unlocking Innovation Throughout the Trade

Google Play succeeds when our companions succeed. These new tips had been developed in shut session with app and sport builders and incorporates their suggestions on how we are able to proceed to assist their companies.

“We actually admire Google’s partnership on this collaborative effort to result in innovation on this area and transfer these new economies ahead. We expect these new insurance policies are steps ahead for each gamers and builders alike and can positively influence the adoption of latest know-how whereas additionally defending shoppers.”

– John Linden, CEO, Legendary Video games

“At Reddit we imagine in empowering our customers by offering transparency and a accountable strategy to blockchain-based digital content material – like our Collectible Avatars. We partnered with Google to assist replace their coverage, aimed toward making a degree enjoying subject that promotes person belief, and accountable utilization of blockchain know-how. By setting clear tips, we are able to be sure that our customers make knowledgeable selections whereas having fun with immersive experiences.”

– Matt Williamson, Senior Engineering Supervisor, Reddit

Trying Forward to Future Alternatives

We’ll proceed to have interaction with builders to know their challenges and alternatives — and the way we are able to greatest assist them in constructing sustainable companies utilizing blockchain know-how. As a subsequent step, we’re speaking to trade companions about additional bettering our assist of blockchain-based app experiences, together with in areas equivalent to secondary markets.

We’ll preserve you posted on our progress. Within the meantime, we’re excited to see how right now’s blockchain coverage announcement brings extra enjoyable and delight to apps and video games throughout Google Play.

For extra on the blockchain coverage and different modifications introduced right now:

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