Discovering Temporal Patterns in Twitter Posts: Exploratory Knowledge Evaluation with Python | by Dmitrii Eliuseev | Might, 2023

Clustering of Twitter information with Python, Okay-Means, and t-SNE

Tweet clusters t-SNE visualization, Picture by creator

Within the article “What Individuals Write about Local weather” I analyzed Twitter posts utilizing pure language processing, vectorization, and clustering. Utilizing this system, it’s doable to search out distinct teams in unstructured textual content information, for instance, to extract messages about ice melting or about electrical transport from hundreds of tweets about local weather. Throughout the processing of this information, one other query arose: what if we might apply the identical algorithm to not the messages themselves however to the time when these messages have been printed? This can enable us to research when and how typically totally different individuals make posts on social media. It may be vital not solely from sociological or psychological views however, as we are going to see later, additionally for detecting bots or customers sending spam. Final however not least, virtually all people is utilizing social platforms these days, and it’s simply fascinating to study one thing new about us. Clearly, the identical algorithm can be utilized not just for Twitter posts however for any media platform.


I’ll use principally the identical strategy as described within the first half about Twitter information evaluation. Our information processing pipeline will encompass a number of steps:

  • Gathering tweets together with the precise hashtag and saving them in a CSV file. This was already finished within the earlier article, so I’ll skip the main points right here.
  • Discovering the overall properties of the collected information.
  • Calculating embedding vectors for every person based mostly on the time of their posts.
  • Clustering the info utilizing the Okay-Means algorithm.
  • Analyzing the outcomes.

Let’s get began.

1. Loading the info

I shall be utilizing the Tweepy library to gather Twitter posts. Extra particulars could be discovered within the first half; right here I’ll solely publish the supply code:

import tweepy

api_key = "YjKdgxk..."
api_key_secret = "Qa6ZnPs0vdp4X...."

auth = tweepy.OAuth2AppHandler(api_key, api_key_secret)
api = tweepy.API(auth, wait_on_rate_limit=True)

hashtag = "#local weather"
language = "en"

def text_filter(s_data: str) -> str:
""" Take away additional characters from textual content """
return s_data.substitute("&", "and").substitute(";", " ").substitute(",", " ")
.substitute('"', " ").substitute("n", " ").substitute(" ", " ")

def get_hashtags(tweet) -> str:
""" Parse retweeted information """
hash_tags = ""
if 'hashtags' in tweet.entities:
hash_tags = ','.be part of(map(lambda x: x["text"], tweet.entities['hashtags']))
return hash_tags

def get_csv_header() -> str:
""" CSV header """
return "id;created_at;user_name;user_location;user_followers_count;user_friends_count;retweets_count;favorites_count;retweet_orig_id;retweet_orig_user;hash_tags;full_text"

def tweet_to_csv(tweet):
""" Convert a tweet information to the CSV string """
if not hasattr(tweet, 'retweeted_status'):
full_text = text_filter(tweet.full_text)
hasgtags = get_hashtags(tweet)
retweet_orig_id = ""
retweet_orig_user = ""
favs, retweets = tweet.favorite_count, tweet.retweet_count
retweet = tweet.retweeted_status
retweet_orig_id =
retweet_orig_user = retweet.person.screen_name
full_text = text_filter(retweet.full_text)
hasgtags = get_hashtags(retweet)
favs, retweets = retweet.favorite_count, retweet.retweet_count
s_out = f"{};{tweet.created_at};{tweet.person.screen_name};{addr_filter(tweet.person.location)};{tweet.person.followers_count};{tweet.person.friends_count};{retweets};{favs};{retweet_orig_id};{retweet_orig_user};{hasgtags};{full_text}"
return s_out

if __name__ == "__main__":
pages = tweepy.Cursor(api.search_tweets, q=hashtag, tweet_mode='prolonged',

with open("tweets.csv", "a", encoding="utf-8") as f_log:
f_log.write(get_csv_header() + "n")
for ind, web page in enumerate(pages):
for tweet in web page:
# Get information per tweet
str_line = tweet_to_csv(tweet)
# Save to CSV
f_log.write(str_line + "n")

Utilizing this code, we will get all Twitter posts with a particular hashtag, made throughout the final 7 days. A hashtag is definitely our search question, we will discover posts about local weather, politics, or some other subject. Optionally, a language code permits us to look posts in several languages. Readers are welcome to do additional analysis on their very own; for instance, it may be fascinating to match the outcomes between English and Spanish tweets.

After the CSV file is saved, let’s load it into the dataframe, drop the undesirable columns, and see what sort of information we have now:

import pandas as pd

df = pd.read_csv("local weather.csv", sep=';', dtype={'id': object, 'retweet_orig_id': object, 'full_text': str, 'hash_tags': str}, parse_dates=["created_at"], lineterminator='n')
df.drop(["retweet_orig_id", "user_friends_count", "retweets_count", "favorites_count", "user_location", "hash_tags", "retweet_orig_user", "user_followers_count"], inplace=True, axis=1)
df = df.drop_duplicates('id')
with pd.option_context('show.max_colwidth', 80):

In the identical approach, as within the first half, I used to be getting Twitter posts with the hashtag “#local weather”. The consequence appears like this:

We really don’t want the textual content or person id, however it may be helpful for “debugging”, to see how the unique tweet appears. For future processing, we might want to know the day, time, and hour of every tweet. Let’s add columns to the dataframe:

def get_time(dt: datetime.datetime):
""" Get time and minute from datetime """
return dt.time()

def get_date(dt: datetime.datetime):
""" Get date from datetime """

def get_hour(dt: datetime.datetime):
""" Get time and minute from datetime """
return dt.hour

df["date"] = df['created_at'].map(get_date)
df["time"] = df['created_at'].map(get_time)
df["hour"] = df['created_at'].map(get_hour)

We are able to simply confirm the outcomes:

show(df[["user_name", "date", "time", "hour"]])

Now we have now all of the wanted info, and we’re able to go.

2. Common Insights

As we might see from the final screenshot, 199,278 messages have been loaded; these are messages with a “#Local weather” hashtag, which I collected inside a number of weeks. As a warm-up, let’s reply a easy query: what number of messages per day about local weather have been individuals posting on common?

First, let’s calculate the entire variety of days and the entire variety of customers:

days_total = df['date'].distinctive().form[0]
# > 46

users_total = df['user_name'].distinctive().form[0]
# > 79985

As we will see, the info was collected over 46 days, and in complete, 79,985 Twitter customers posted (or reposted) at the least one message with the hashtag “#Local weather” throughout that point. Clearly, we will solely rely customers who made at the least one put up; alas, we can’t get the variety of readers this manner.

Let’s discover the variety of messages per day for every person. First, let’s group the dataframe by person title:

gr_messages_per_user = df.groupby(['user_name'], as_index=False).dimension().sort_values(by=['size'], ascending=False)
gr_messages_per_user["size_per_day"] = gr_messages_per_user['size'].div(days_total)

The “dimension” column provides us the variety of messages each person despatched. I additionally added the “size_per_day” column, which is straightforward to calculate by dividing the entire variety of messages by the entire variety of days. The consequence appears like this:

We are able to see that essentially the most energetic customers are posting as much as 18 messages per day, and essentially the most inactive customers posted just one message inside this 46-day interval (1/46 = 0,0217). Let’s draw a histogram utilizing NumPy and Bokeh:

import numpy as np
from import present, output_notebook, export_png
from bokeh.plotting import determine, output_file
from bokeh.fashions import ColumnDataSource, LabelSet, Whisker
from bokeh.remodel import factor_cmap, factor_mark, cumsum
from bokeh.palettes import *

customers = gr_messages_per_user['user_name']
quantity = gr_messages_per_user['size_per_day']
hist_e, edges_e = np.histogram(quantity, density=False, bins=100)

# Draw
p = determine(width=1600, peak=500, title="Messages per day distribution")
p.quad(prime=hist_e, backside=0, left=edges_e[:-1], proper=edges_e[1:], line_color="darkblue")
p.x_range.begin = 0
# p.x_range.finish = 150000
p.y_range.begin = 0
p.xaxis[0].ticker.desired_num_ticks = 20
p.left[0].formatter.use_scientific = False
p.beneath[0].formatter.use_scientific = False
p.xaxis.axis_label = "Messages per day, avg"
p.yaxis.axis_label = "Quantity of customers"

The output appears like this:

Messages per day distribution, Picture by creator

Curiously, we will see just one bar. Of all 79,985 customers who posted messages with the “#Local weather” hashtag, virtually all of them (77,275 customers) despatched, on common, lower than a message per day. It appears shocking at first look, however really, how typically will we put up tweets in regards to the local weather? Actually, I by no means did it in all my life. We have to zoom the graph quite a bit to see different bars on the histogram:

Messages per day distribution with a better zoom, Picture by creator

Solely with this zoom degree can we see that amongst all 79,985 Twitter customers who posted one thing about “#Local weather”, there are lower than 100 “activists”, posting messages day-after-day! Okay, perhaps “local weather” shouldn’t be one thing persons are making posts about day by day, however is it the identical with different subjects? I created a helper perform, returning the share of “energetic” customers who posted greater than N messages per day:

def get_active_users_percent(df_in: pd.DataFrame, messages_per_day_threshold: int):
""" Get share of energetic customers with a messages-per-day threshold """
days_total = df_in['date'].distinctive().form[0]
users_total = df_in['user_name'].distinctive().form[0]
gr_messages_per_user = df_in.groupby(['user_name'], as_index=False).dimension()
gr_messages_per_user["size_per_day"] = gr_messages_per_user['size'].div(days_total)
users_active = gr_messages_per_user[gr_messages_per_user['size_per_day'] >= messages_per_day_threshold].form[0]
return 100*users_active/users_total

Then, utilizing the identical Tweepy code, I downloaded information frames for six subjects from totally different domains. We are able to draw outcomes with Bokeh:

labels = ['#Climate', '#Politics', '#Cats', '#Humour', '#Space', '#War']
counts = [get_active_users_percent(df_climate, messages_per_day_threshold=1),
get_active_users_percent(df_politics, messages_per_day_threshold=1),
get_active_users_percent(df_cats, messages_per_day_threshold=1),
get_active_users_percent(df_humour, messages_per_day_threshold=1),
get_active_users_percent(df_space, messages_per_day_threshold=1),
get_active_users_percent(df_war, messages_per_day_threshold=1)]

palette = Spectral6
supply = ColumnDataSource(information=dict(labels=labels, counts=counts, colour=palette))
p = determine(width=1200, peak=400, x_range=labels, y_range=(0,9),
title="Proportion of Twitter customers posting 1 or extra messages per day",
toolbar_location=None, instruments="")
p.vbar(x='labels', prime='counts', width=0.9, colour='colour', supply=supply)
p.xgrid.grid_line_color = None
p.y_range.begin = 0

The outcomes are fascinating:

Proportion of energetic customers, who posted at the least 1 message per day with a particular hashtag

The preferred hashtag right here is “#Cats”. On this group, about 6.6% of customers make posts day by day. Are their cats simply cute, and so they can’t resist the temptation? Quite the opposite, “#Humour” is a well-liked subject with a lot of messages, however the quantity of people that put up multiple message per day is minimal. On extra severe subjects like “#Struggle” or “#Politics”, about 1.5% of customers make posts day by day. And surprisingly, rather more persons are making day by day posts about “#House” in comparison with “#Humour”.

To make clear these digits in additional element, let’s discover the distribution of the variety of messages per person; it’s not straight related to message time, however it’s nonetheless fascinating to search out the reply:

def get_cumulative_percents_distribution(df_in: pd.DataFrame, steps=200):
""" Get a distribution of complete p.c of messages despatched by p.c of customers """
# Group dataframe by person title and type by quantity of messages
df_messages_per_user = df_in.groupby(['user_name'], as_index=False).dimension().sort_values(by=['size'], ascending=False)
users_total = df_messages_per_user.form[0]
messages_total = df_messages_per_user["size"].sum()

# Get cumulative messages/customers ratio
messages = []
share = np.arange(0, 100, 0.05)
for perc in share:
msg_count = df_messages_per_user[:int(perc*users_total/100)]["size"].sum()

return share, messages

This technique calculates the entire variety of messages posted by essentially the most energetic customers. The quantity itself can strongly fluctuate for various subjects, so I take advantage of percentages as each outputs. With this perform, we will evaluate outcomes for various hashtags:

# Calculate 
share, messages1 = get_cumulative_percent(df_climate)
_, messages2 = get_cumulative_percent(df_politics)
_, messages3 = get_cumulative_percent(df_cats)
_, messages4 = get_cumulative_percent(df_humour)
_, messages5 = get_cumulative_percent(df_space)
_, messages6 = get_cumulative_percent(df_war)

labels = ['#Climate', '#Politics', '#Cats', '#Humour', '#Space', '#War']
messages = [messages1, messages2, messages3, messages4, messages5, messages6]

# Draw
palette = Spectral6
p = determine(width=1200, peak=400,
title="Twitter messages per person share ratio",
x_axis_label='Proportion of customers',
y_axis_label='Proportion of messages')
for ind in vary(6):
p.line(share, messages[ind], line_width=2, colour=palette[ind], legend_label=labels[ind])
p.x_range.finish = 100
p.y_range.begin = 0
p.y_range.finish = 100
p.xaxis.ticker.desired_num_ticks = 10
p.legend.location = 'bottom_right'
p.toolbar_location = None

As a result of each axes are “normalized” to 0..100%, it’s simple to match outcomes for various subjects:

Distribution of messages made by most energetic customers, Picture by creator

Once more, the consequence appears fascinating. We are able to see that the distribution is strongly skewed: 10% of essentially the most energetic customers are posting 50–60% of the messages (spoiler alert: as we are going to see quickly, not all of them are people;).

This graph was made by a perform that’s solely about 20 traces of code. This “evaluation” is fairly easy, however many further questions can come up. There’s a distinct distinction between totally different subjects, and discovering the reply to why it’s so is clearly not simple. Which subjects have the most important variety of energetic customers? Are there cultural or regional variations, and is the curve the identical in several international locations, just like the US, Russia, or Japan? I encourage readers to do some exams on their very own.

Now that we’ve received some primary insights, it’s time to do one thing more difficult. Let’s cluster all customers and attempt to discover some widespread patterns. To do that, first, we might want to convert the person’s information into embedding vectors.

3. Making Consumer Embeddings

An embedded vector is a listing of numbers that represents the info for every person. Within the earlier article, I received embedding vectors from tweet phrases and sentences. Now, as a result of I need to discover patterns within the “temporal” area, I’ll calculate embeddings based mostly on the message time. However first, let’s discover out what the info appears like.

As a reminder, we have now a dataframe with all tweets, collected for a particular hashtag. Every tweet has a person title, creation date, time, and hour:

Let’s create a helper perform to indicate all tweet occasions for a particular person:

def draw_user_timeline(df_in: pd.DataFrame, user_name: str):
""" Draw cumulative messages time for particular person """
df_u = df_in[df_in["user_name"] == user_name]
days_total = df_u['date'].distinctive().form[0]

# Group messages by time of the day
messages_per_day = df_u.groupby(['time'], as_index=False).dimension()
msg_time = messages_per_day['time']
msg_count = messages_per_day['size']

# Draw
p = determine(x_axis_type='datetime', width=1600, peak=150, title=f"Cumulative tweets timeline throughout {days_total} days: {user_name}")
p.vbar(x=msg_time, prime=msg_count, width=datetime.timedelta(seconds=30), line_color='black')
p.xaxis[0].ticker.desired_num_ticks = 30
p.xgrid.grid_line_color = None
p.toolbar_location = None
p.x_range.begin = datetime.time(0,0,0)
p.x_range.finish = datetime.time(23,59,0)
p.y_range.begin = 0
p.y_range.finish = 1

draw_user_timeline(df, user_name="UserNameHere")

The consequence appears like this:

Messages timeline for a number of customers, Picture by creator

Right here we will see messages made by some customers inside a number of weeks, displayed on the 00–24h timeline. We could already see some patterns right here, however because it turned out, there may be one drawback. The Twitter API doesn’t return a time zone. There’s a “timezone” area within the message physique, however it’s all the time empty. Possibly once we see tweets within the browser, we see them in our native time; on this case, the unique timezone is simply not vital. Or perhaps it’s a limitation of the free account. Anyway, we can’t cluster the info correctly if one person from the US begins sending messages at 2 AM UTC and one other person from India begins sending messages at 13 PM UTC; each timelines simply won’t match collectively.

As a workaround, I attempted to “estimate” the timezone myself by utilizing a easy empirical rule: most individuals are sleeping at night time, and extremely doubtless, they aren’t posting tweets at the moment 😉 So, we will discover the 9-hour interval, the place the typical variety of messages is minimal, and assume that it is a “night time” time for that person.

def get_night_offset(hours: Record):
""" Estimate the night time place by calculating the rolling common minimal """
night_len = 9
min_pos, min_avg = 0, 99999
# Discover the minimal place
information = np.array(hours + hours)
for p in vary(24):
avg = np.common(information[p:p + night_len])
if avg <= min_avg:
min_avg = avg
min_pos = p

# Transfer the place proper if doable (in case of lengthy sequence of comparable numbers)
for p in vary(min_pos, len(information) - night_len):
avg = np.common(information[p:p + night_len])
if avg <= min_avg:
min_avg = avg
min_pos = p

return min_pos % 24

def normalize(hours: Record):
""" Transfer the hours array to the fitting, retaining the 'night time' time on the left """
offset = get_night_offset(hours)
information = hours + hours
return information[offset:offset+24]

Virtually, it really works nicely in instances like this, the place the “night time” interval could be simply detected:

Messages timeline for the “energetic” person, Picture by creator

After all, some individuals get up at 7 AM and a few at 10 AM, and and not using a time zone, we can’t discover it. Anyway, it’s higher than nothing, and as a “baseline”, this algorithm can be utilized.

Clearly, the algorithm doesn’t work in instances like that:

One other person with just a few “energetic” hours, Picture by creator

On this instance, we simply don’t know if this person was posting messages within the morning, within the night, or after lunch; there isn’t any details about that. However it’s nonetheless fascinating to see that some customers are posting messages solely at a particular time of the day. On this case, having a “digital offset” continues to be useful; it permits us to “align” all person timelines, as we are going to see quickly within the outcomes.

Now let’s calculate the embedding vectors. There could be other ways of doing this. I made a decision to make use of vectors within the type of [SumTotal, Sum00,.., Sum23], the place SumTotal is the entire quantity of messages made by a person, and Sum00..Sum23 are the entire variety of messages made by every hour of the day. We are able to use Panda’s groupby technique with two parameters “user_name” and “hour”, which does virtually all of the wanted calculations for us:

def get_vectorized_users(df_in: pd.DataFrame):
""" Get embedding vectors for all customers
Embedding format: [total hours, total messages per hour-00, 01, .. 23]
gr_messages_per_user = df_in.groupby(['user_name', 'hour'], as_index=True).dimension()

vectors = []
customers = gr_messages_per_user.index.get_level_values('user_name').distinctive().values
for ind, person in enumerate(customers):
if ind % 10000 == 0:
print(f"Processing {ind} of {customers.form[0]}")
hours_all = [0]*24
for hr, worth in gr_messages_per_user[user].objects():
hours_all[hr] = worth

hours_norm = normalize(hours_all)
vectors.append([sum(hours_norm)] + hours_norm)

return customers, np.asarray(vectors)

all_users, vectorized_users = get_vectorized_users(df)

Right here, the “get_vectorized_users” technique is doing the calculation. After calculating every 00..24h vector, I take advantage of the “normalize” perform to use the “timezone” offset, as was described earlier than.

Virtually, the embedding vector for a comparatively energetic person could appear like this:

[120 0 0 0 0 0 0 0 0 0 1 2 0 2 2 1 0 0 0 0 0 18 44 50 0]

Right here 120 is the entire variety of messages, and the remainder is a 24-digit array with the variety of messages made inside each hour (as a reminder, in our case, the info was collected inside 46 days). For the inactive person, the embedding could appear like this:

[4 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 1 1 0 0 0 0]

Completely different embedding vectors may also be created, and a extra difficult scheme can present higher outcomes. For instance, it might be fascinating so as to add a complete variety of “energetic” hours per day or to incorporate a day of the week into the vector to see how the person’s exercise varies between working days and weekends, and so forth.

4. Clustering

As within the earlier article, I shall be utilizing the Okay-Means algorithm to search out the clusters. First, let’s discover the optimum Okay-value utilizing the Elbow method:

import matplotlib.pyplot as plt  
%matplotlib inline

def graw_elbow_graph(x: np.array, k1: int, k2: int, k3: int):
k_values, inertia_values = [], []
for okay in vary(k1, k2, k3):
print("Processing:", okay)
km = KMeans(n_clusters=okay).match(x)

plt.plot(k_values, inertia_values, 'o')
plt.title('Inertia for every Okay')

graw_elbow_graph(vectorized_users, 2, 20, 1)

The consequence appears like this:

The Elbow graph for customers embeddings, Picture by creator

Let’s write the tactic to calculate the clusters and draw the timelines for some customers:

def get_clusters_kmeans(x, okay):
""" Get clusters utilizing Okay-Means """
km = KMeans(n_clusters=okay).match(x)
s_score = silhouette_score(x, km.labels_)
print(f"Okay={okay}: Silhouette coefficient {s_score:0.2f}, inertia:{km.inertia_}")

sample_silhouette_values = silhouette_samples(x, km.labels_)
silhouette_values = []
for i in vary(okay):
cluster_values = sample_silhouette_values[km.labels_ == i]
silhouette_values.append((i, cluster_values.form[0], cluster_values.imply(), cluster_values.min(), cluster_values.max()))
silhouette_values = sorted(silhouette_values, key=lambda tup: tup[2], reverse=True)

for s in silhouette_values:
print(f"Cluster {s[0]}: Measurement:{s[1]}, avg:{s[2]:.2f}, min:{s[3]:.2f}, max: {s[4]:.2f}")

# Create new dataframe
data_len = x.form[0]
cdf = pd.DataFrame({
"id": all_users,
"vector": [str(v) for v in vectorized_users],
"cluster": km.labels_,

# Present prime clusters
for cl in silhouette_values[:10]:
df_c = cdf[cdf['cluster'] == cl[0]]
# Present cluster
print("Cluster:", cl[0], cl[2])
with pd.option_context('show.max_colwidth', None):
show(df_c[["id", "vector"]][:20])
# Present first customers
for person in df_c["id"].values[:10]:
draw_user_timeline(df, user_name=person)

return km.labels_

clusters = get_clusters_kmeans(vectorized_users, okay=5)

This technique is generally the identical as within the earlier half; the one distinction is that I draw person timelines for every cluster as an alternative of a cloud of phrases.

5. Outcomes

Lastly, we’re able to see the outcomes. Clearly, not all teams have been completely separated, however a few of the classes are fascinating to say. As a reminder, I used to be analyzing all tweets of customers who made posts with the “#Local weather” hashtag inside 46 days. So, what clusters can we see in posts about local weather?

“Inactive” customers, who despatched just one–2 messages inside a month. This group is the most important; as was mentioned above, it represents greater than 95% of all customers. And the Okay-Means algorithm was capable of detect this cluster as the most important one. Timelines for these customers appear like this:

Messages timeline for a number of “inactive” customers, Picture by creator

“” customers. These customers posted tweets each 2–5 days, so I can assume that they’ve at the least some kind of curiosity on this subject.

Messages timeline for a number of “” customers, Picture by creator

“Energetic” customers. These customers are posting greater than a number of messages per day:

Messages timeline for a number of “energetic” customers, Picture by creator

We don’t know if these persons are simply “activists” or in the event that they commonly put up tweets as part of their job, however at the least we will see that their on-line exercise is fairly excessive.

“Bots”. These customers are extremely unlikely to be people in any respect. Not surprisingly, they’ve the best variety of posted messages. After all, I’ve no 100% proof that each one these accounts belong to bots, however it’s unlikely that any human can put up messages so commonly with out relaxation and sleep:

Messages timeline for a number of “bots”, Picture by creator

The second “person”, for instance, is posting tweets on the similar time of day with 1-second accuracy; its tweets can be utilized as an NTP server 🙂

By the way in which, another “customers” will not be actually energetic, however their timeline appears suspicious. This “person” has not so many messages, and there’s a seen “day/night time” sample, so it was not clustered as a “bot”. However for me, it appears unrealistic that an atypical person can publish messages strictly in the beginning of every hour:

Messages timeline for a person, Picture by creator

Possibly the auto-correlation perform can present good leads to detecting all customers with suspiciously repetitive exercise.

“Clones”. If we run a Okay-Means algorithm with greater values of Okay, we will additionally detect some “clones”. These clusters have an identical time patterns and the best silhouette values. For instance, we will see a number of accounts with similar-looking nicknames that solely differ within the final characters. In all probability, the script is posting messages from a number of accounts in parallel:

Messages timeline for a number of customers with the identical sample, Picture by creator

As a final step, we will see clusters visualization, made by the t-SNE (t-distributed Stochastic Neighbor Embedding) algorithm, which appears fairly lovely:

t-SNE clusters visualization, Picture by creator

Right here we will see loads of smaller clusters that weren’t detected by the Okay-Means with Okay=5. On this case, it is smart to attempt greater Okay values; perhaps one other algorithm like DBSCAN (Density-based spatial clustering of purposes with noise) can even present good outcomes.


Utilizing information clustering, we have been capable of finding distinctive patterns in tens of hundreds of tweets about “#Local weather”, made by totally different customers. The evaluation itself was made solely by utilizing the time of tweet posts. This may be helpful in sociology or cultural anthropology research; for instance, we will evaluate the web exercise of various customers on totally different subjects, determine how typically they make social community posts, and so forth. Time evaluation is language-agnostic, so it is usually doable to match outcomes from totally different geographical areas, for instance, on-line exercise between English- and Japanese-speaking customers. Time-based information may also be helpful in psychology or medication; for instance, it’s doable to determine what number of hours persons are spending on social networks or how typically they make pauses. And as was demonstrated above, discovering patterns in customers “habits” could be helpful not just for analysis functions but additionally for purely “sensible” duties like detecting bots, “clones”, or customers posting spam.

Alas, not all evaluation was profitable as a result of the Twitter API doesn’t present timezone information. For instance, it might be fascinating to see if persons are posting extra messages within the morning or within the night, however with out having a correct time, it’s unattainable; all messages returned by the Twitter API are in UTC time. However anyway, it’s nice that the Twitter API permits us to get giant quantities of knowledge even with a free account. And clearly, the concepts described on this put up can be utilized not just for Twitter however for different social networks as nicely.

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