So G2 has its newest Purchaser Habits Report for 2023 out here, sourced from 1,700+ patrons.
A couple of nice takeaways:
#1. 49% of G2’s Patrons are Growing Spend in 2023. 42% are holding spend flat (or say they’re), and solely a tiny 9% are literally slicing spend. That is in line with all my information and expertise. Virtually nobody is slicing SaaS spend apart from overfunded startups.
#2. 47% of Offers Are Much less Than 1 12 months in Size. In fact, that is very delicate to the particular vendor, kind of purchaser, and so forth. Most enterprise offers on the whole IMHE are 1+ years in size. However tremendous attention-grabbing to see that throughout all G2’s purchaser base, 47% of offers are 6 months or much less, and that exceeds 50% exterior the U.S. Let of us purchase the best way they wish to purchase, and extra of us purchase.
#3. 55% of Patrons Suppose Spending Will Enhance Once more in 2024. It doubtless will probably be even increased in my expertise,
#4. 86% of Patrons Require a Safety Audit. This can be a very useful statistic. You gotta do it, of us. The sooner you get good at this, the sooner you go SOC-2 and extra, the better it is going to be with larger patrons.
All of this ties to our most up-to-date SaaStr pulse verify right here:
Way more within the report here.
