G2: 49% of Patrons Are Growing Spend, However 47% Are Going Much less Than Annual


So G2 has its newest Purchaser Habits Report for 2023 out here, sourced from 1,700+ patrons.

A couple of nice takeaways:

#1.  49% of G2’s Patrons are Growing Spend in 2023.  42% are holding spend flat (or say they’re), and solely a tiny 9% are literally slicing spend.  That is in line with all my information and expertise.  Virtually nobody is slicing SaaS spend apart from overfunded startups.

#2.  47% of Offers Are Much less Than 1 12 months in Size.  In fact, that is very delicate to the particular vendor, kind of purchaser, and so forth.  Most enterprise offers on the whole IMHE are 1+ years in size.  However tremendous attention-grabbing to see that throughout all G2’s purchaser base, 47% of offers are 6 months or much less, and that exceeds 50% exterior the U.S.  Let of us purchase the best way they wish to purchase, and extra of us purchase.

#3.  55% of Patrons Suppose Spending Will Enhance Once more in 2024.  It doubtless will probably be even increased in my expertise,

#4.  86% of Patrons Require a Safety Audit.  This can be a very useful statistic.  You gotta do it, of us.  The sooner you get good at this, the sooner you go SOC-2 and extra, the better it is going to be with larger patrons.

All of this ties to our most up-to-date SaaStr pulse verify right here:

Way more within the report here.



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