Giving Customers Extra Transparency and Management Over Account Knowledge


Posted by Bethel Otuteye, Senior Director, Product Administration, Android App Security

Google Play has launched quite a lot of current initiatives to assist builders construct shopper belief by showcasing their apps’ privateness and safety practices in a means that’s easy and straightforward to know. Immediately, we’re constructing on this work with a brand new knowledge deletion coverage that goals to empower customers with larger readability and management over their in-app knowledge.

For apps that allow app account creation, builders will quickly want to offer an choice to provoke account and knowledge deletion from inside the app and on-line. This internet requirement, which you’ll hyperlink in your Data safety form, is very essential so {that a} consumer can request account and knowledge deletion with out having to reinstall an app.

Whereas Play’s Knowledge security part already lets builders spotlight their knowledge deletion choices, we all know that customers need a neater and extra constant approach to request them. By making a extra intuitive expertise with this coverage, we hope to raised educate our shared customers on the info controls accessible to them and create larger belief in your apps and in Google Play extra broadly.

As the brand new coverage states, while you fulfill a request to delete an account, you could additionally delete the info related to that account. The function additionally provides builders a means to offer extra alternative: customers who could not wish to delete their account totally can select to delete different knowledge solely the place relevant (corresponding to exercise historical past, photos, or movies). For builders that have to retain sure knowledge for reliable causes corresponding to safety, fraud prevention, or regulatory compliance, you could clearly disclose these knowledge retention practices.

Moving image of a accessing account deletion from a mobile device.
Observe: Pictures are examples and topic to alter

Whereas we’re excited in regards to the larger management this can give individuals over their knowledge, we perceive it would take time for builders to arrange, particularly these with out an present deletion performance or internet presence, which is why we’re sharing info and assets right this moment.

As a primary step, we’re asking builders to submit solutions to new Knowledge deletion questions in your app’s Knowledge Security type by December 7. Early subsequent yr, Google Play customers will start to see mirrored modifications in your app’s retailer itemizing, together with the refreshed knowledge deletion badge within the Knowledge security part and the brand new Knowledge deletion space.

Builders who want extra time can file for an extension in Play Console till Could 31, 2024 to adjust to the brand new coverage.

For extra info on knowledge deletion and different coverage modifications introduced right this moment:

As all the time, thanks in your continued partnership in making Google Play a protected and reliable platform for everybody.


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