Develop consumer acquisition and retailer conversions with the up to date Play Retailer Itemizing Certificates course

Posted by Rob Simpson, Product Supervisor – Google Play & Joe Davis, Supervisor – Google Play Academy

Since we launched the Google Play Store Listing Certificate in 2021, our no-cost, self-paced coaching programs have helped 1000’s of builders in over 80 international locations enhance their app installs. Over the course of the coaching, builders study important cell advertising greatest practices, together with how you can leverage Play Console development instruments like retailer itemizing experiments (SLEs) and customized retailer listings (CSLs).

In the present day, we’re excited to launch a significant replace to our self-paced training, protecting all the most recent CSL and SLE options, in addition to real-world examples displaying the way you would possibly use them to drive consumer development. We’re additionally releasing video study guide series that can assist you lock in your new data forward of the examination.

The brand new course content material focuses on customized retailer listings and retailer itemizing experiments. For the unfamiliar, customized retailer listings let you present totally different variations of your title’s Play Retailer content material to totally different folks. For instance, you would possibly create variations tailor-made to customers in numerous international locations the place function availability varies, or an expertise only for customers who’ve lapsed or churned.

Customized retailer listings will help you convey the simplest messaging for various customers. Primarily based on an inside comparative evaluation, CSLs will help enhance an app or recreation’s month-to-month lively customers (MAUs) by a median of over 3.5%¹.

Retailer itemizing experiments, then again, provide a strategy to discover what icons, descriptions, screenshots (and extra) convert the most effective on your title on the Play Retailer.

These are options you should utilize in the present day! Google Play Academy’s coaching now contains 4 new programs on customized retailer listings, 4 up to date present programs, and 9 new research information movies.

Right here’s what some developers, entrepreneurs and marketers have mentioned about their expertise after getting educated up and licensed:

Studying greatest practices for retailer itemizing experiments allowed me to know extra about our viewers. One thing that straightforward as utilizing the right icon elevated acquisitions of certainly one of our video games by roughly 60%

Adrian Mojica 

Advertising and marketing Inventive, GameHouse (Spain) 

The data I gained empowered me to make extra knowledgeable choices and study efficient methods. The credibility I obtained from the certificates has opened new doorways in my profession. 

Roshni Kumari 

Scholar & Campus Ambassador (India)

Play Academy elevated effectivity in mentoring relationships by 50%, and we have seen a 30% enhance in our recreation launch pace general. 

Kimmie Vu

Chief Advertising and marketing Officer, Rocket Sport Studio (Vietnam)

High tricks to put together on your certificates examination

1. Take the coaching and watch the research information movies
2. Cross the examination and get licensed
3. Get began with customized retailer listings and experiments

Begin your studying journey on Google Play Academy in the present day!

¹ Supply: Inner Google knowledge [Nov 2022] evaluating titles that use CSL to those who don’t.