How This Indie Recreation Studio Launched Their First Recreation on Google Play


Posted by Scarlett Asuncion – Product Advertising Supervisor

Indie sport builders Geoffrey Mugford and Samuli Pietikainen first related on-line by their shared ardour for sport design, earlier than becoming a member of forces to create their very own studio No Devs. Searching for methods to develop as a group, they entered the Quickplay Game Jam hosted by Latinx in Gaming in partnership with Google Play. The 6-week competitors, open to anybody globally, challenged contributors to generate a sport thought across the theme of ‘custom’. The duo grew to become one in every of 4 winners to obtain a share of $80,000 to deliver their sport jam idea to life and launch it on Google Play.

Their profitable sport thought, Pilkki, has simply launched in early entry. It provides gamers a fascinating claymation ice fishing journey set in a serene environment that celebrates Finnish tradition. Intrigued by the sport’s origins and distinctive gameplay, we chatted with one-half of No Devs, Geoffrey. He shares how his multicultural heritage and Samuli’s Finnish background impressed their sport design, the teachings they’ve realized up to now and their studio’s future plans.

Headshots of Geoffrey Mugford (left)and Samuli Pietikainen (right), smiling

Geoffrey Mugford (left); Samuli Pietikainen (proper)

Inform us about your journey as a group and why you entered the Quickplay Recreation Jam.

We began making video games collectively in Could 2022. We talked about it for a yr, however hadn’t taken the plunge, so a sport jam was the right manner of kickstarting our inventive partnership. Our first sport jam was a hit so we determined to take it additional and search for extra sport jam alternatives. As indie builders, balancing private initiatives with monetary stability is hard. Profitable a prize in a sport jam provides an opportunity to prototype an thought and doubtlessly safe early funding for it. This sport jam provided that chance while additionally selling cultural range. Due to Samuli’s background, we had been eager to make a sport that embodies the Finnish mindset.

What impressed the creation of Pilkki and the way did you form the sport to supply a novel cultural expertise like ice fishing?

At first, we struggled with the sport jam’s theme of ‘custom.’ We had been initially eager to make a standard ‘Day of the Lifeless’ impressed sport, however realized it did not resonate sufficient with us after a few makes an attempt, so we shifted gears. Coming from a multicultural background, we thought of mixing cultures moderately than a give attention to one. We thought of creating new traditions utilizing deck builder or city-builder codecs however discovered them too bold given the timeframe. We ultimately turned our focus to Finland and its quirky traditions. A few of them, like eukonkanto (wife-carrying races) and tinanvalanta (tin melting in a sauna ladle) caught our consideration, however we finally settled on ice fishing – a easy, distinctive and really Finnish exercise that would go well with cell gaming. The problem was innovating on it – we reimagined it as a physics-driven puzzle sport the place the participant would management the hook as a pendulum, and that is how Pilkki got here to be.

side by side photos of Pilkki gameplay

Gameplay of Pilkki

Are you able to spotlight a few of the learnings and changes you made alongside the way in which?

We solely had 6 weeks to make the sport, and had already spent 2 of them brainstorming. Once we settled on our sport thought, we needed to be very cautious with scope and, typically, make fast selections with out the chance for play-testing. A few of these selections ended up being tremendous enjoyable for the gamers – others, not a lot. Fortunately we had a transparent division of tasks – I used to be on sport design and programming, Samuli on artwork, audio and sport really feel – so we may work easily in parallel and meet milestones effectively.

The win situation was a difficult facet to determine throughout improvement. We needed a peaceful and reflective expertise, much like a real-life analogue, so we prevented rating methods and timers. With time working out to finish the sport, we had been unable to discover various choices. Because of this, our sport jam entry ended up being a race in opposition to time to catch as many fish as potential. After the sport jam ended, we revisited this and turned in the direction of a extra tranquil environment, the place the development was pushed by puzzles moderately than scores.

How did the funding from the Quickplay Recreation Jam in partnership with Google Play contribute to the event of Pilkki past its preliminary prototype stage?

Pilkki is far bigger in scope than something we have tried earlier than. With out funding, we’d have probably left it in its prototype stage with out exploring the idea additional. The Quickplay Recreation Jam allowed us to acknowledge the potential within the thought, and dedicate ourselves to turning it into the stress-free fishing expertise it has develop into.

With the funding, we had been in a position to dedicate 3 months full-time to the design and improvement of Pilkki. We had been in a position to take a step again and actually put some thought into how we’d construct a sport that may proceed rising post-release. On high of that, Samuli experimented with a number of kinds and multi-media artwork – that is how he developed the attractive claymation visuals which have develop into our distinctive promoting level.

Are you enthusiastic about your future as a brand new indie sport studio?

Sure, for certain! We love creating enjoyable and progressive experiences for individuals, and we have now each been dreaming about engaged on our personal video games full time. It is a lengthy highway forward, however we’re excited to maintain the momentum. For now, we’re actively engaged on Pilkki and aiming to launch a significant sport replace in 2024. We’re wanting to see the response from our gamers.

Having our sport on Google Play provides us entry to new markets worldwide. We won’t wait to see how the sport grows and attracts new gamers, and the way it introduces them to our quirky tackle Finnish tradition.


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