My App Stack: Luca Penati, CMO & CCO of BEE


“My App Stack” is a brand new collection the place we dig in with prime CMOs, CROs, CTOs and CEOs on simply what apps they’re actually utilizing to run their enterprise.  I all the time study quite a bit from these — they’re in essence a finest practices checklist from every chief.  Final week we had an awesome one with Sydney Sloan, CMO of Drata, test it out right here.

This week we’ve Luca Penati, CMO & CCO of BEE!

#1.  What’s your core stack of apps in the present day?

I’m utilizing Beefree, Jira, Confluence, Slack, ActiveCampaign, HubSpot, Miro, Webflow, Matomo, Databox, and Ahrefs.

#2.  What’s the primary prime new app you’ve added the previous 12 months?

Webflow has been an awesome new addition this 12 months.

#3.  Aside from your individual, what app would you by no means let anybody take away from you it doesn’t matter what: 

I don’t get too connected to apps and instruments — or at the very least I strive 😉

#4.  What’s your prime “undiscovered gem” — an app you’re keen on however others could not have heard of?

eesel, an online browser extension to prepare all of the recordsdata in a single place. It’s superior!

As CMCO, Luca Penati leads advertising and marketing and communications worldwide, leveraging the success of BEE’s visible builders throughout many industries and greater than 180 international locations.

With BEE, groups and organizations of any measurement can expertise a simple, quick approach of making partaking content material for his or her inner and exterior communications wants. With the assistance of an excellent gifted, numerous staff, BEE has the chance to construct a terrific model via genuine storytelling and fascinating applications that drive enterprise outcomes.

Most not too long ago, Penati was the founder and chief advisor at Penati and Companions, a advertising and marketing and communications consultancy that labored with startups and nonprofit organizations. Beforehand, he served as Weber Shandwick’s Western Area president from 2014-2019, managing a employees of 200 individuals. Earlier than Weber Shandwick, Penati was managing director of the worldwide expertise observe at Ogilvy, shaping, constructing, and defending manufacturers — from startups to the Fortune 500.


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