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My App Stack: Sarah Scharf, VP of Advertising of Vanta

“My App Stack” is a brand new collection the place we dig in with prime CMOs, CROs, CTOs and CEOs on simply what apps they’re actually utilizing to run their enterprise.  I all the time study quite a bit from these — they’re in essence a finest practices record from every chief.  Final week we had an awesome one with Shrav Mehta, Founder and CEO of Secureframe, test it out right here.

This week we now have Sarah Scharf, VP of Advertising of Vanta!

#1.  What’s your core stack of apps at present?

I’m utilizing Asana, Google (Docs, Analytics, Slides, and so forth), Webflow, 6 Sense, Salesforce, Hubspot, ReferenceEdge, Slack, and possibly many others.

#2.  What’s the primary prime new app you’ve added the previous 12 months?

ReferenceEdge has been new for me this 12 months.

#3.  Aside from your personal, what app would you by no means let anybody take away from you it doesn’t matter what: 

Asana – our workforce lives in it and it retains us in sync.

#4.  What’s your prime “undiscovered gem” — an app you like however others might not have heard of?

User Evidence which helps accumulate excessive worth references, case research, and extra.

Sarah Scharf leads product and model advertising and marketing for Vanta – the corporate on a mission to safe the web and defend shopper knowledge.

Beforehand, she labored throughout various product advertising and marketing groups at Google, the place she led initiatives together with:
*Rebranding the Android platform and debuting our new identification at Cell World Congress
*Producing large-scale shopper keynotes from Google I/O to “Google for” phases in India, Indonesia, and Brazil
*Launching new privateness, safety, and account settings utilized by billions as the primary devoted PMM

Scharf loves engaged on actually laborious issues with actually sensible individuals and is obsessed with constructing and creating completely satisfied, high-performing groups. Outdoors of the workplace, she’s a aggressive equestrian, a good however enthusiastic house chef, and a champion of Dry Creek Valley Cabernet.

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