“My App Stack” is a brand new sequence the place we dig in with high CMOs, CROs, CTOs and CEOs on simply what apps they’re actually utilizing to run their enterprise. I all the time study rather a lot from these — they’re in essence a finest practices checklist from every chief. Final week we had an amazing one with Carin van Vuuren up, CMO of Greenhouse, test it out right here.
This week we’ve got advertising guru Sydney Sloan, beforehand CMO at Salesloft and now CMO at compliance chief Drata!
#1. What’s your core stack of apps as we speak?
I simply joined and my first buy was 6Sense. We’re working on HubSpot (my first time!) Contentful, Metadata, Intercom, Klue, ZoomInfo, LInkedIn Gross sales Nav and a Gross sales Engagement Platform which I hope to maneuver to Salesloft!
#2. What’s the primary high new app you’ve added the previous 12 months?
6Sense to implement our Account Based mostly technique with our gross sales
#3. Apart from your personal, what app would you by no means let anybody take away from you it doesn’t matter what:
ABM + Gross sales Engagement. I believe this has changed *virtually* the necessity for advertising automation platforms. They simply want to determine the best way to do lead scoring and program monitoring!
#4. What’s your high “undiscovered gem” — an app you’re keen on however others might not have heard of?
It’s a function in gross sales engagement – Draft on Behalf in Salesloft. The flexibility for an SDR to draft an electronic mail for me to ship to a prospect that I’m linked to on LinkedIn. Stable door opener transfer!
Sydney Sloan has greater than 25 years of delivering transformative development in high-tech corporations by envisioning and implementing holistic advertising plans and impactful go-to-market methods, M&A integrations, and product launches. Success in bringing new and bought merchandise to market throughout buyer segments, product classes, and verticals. Former CMO, advisor, investor, and mentor to the subsequent era of leaders.