Gross sales Dashboard Templates, Examples & KPIs for Gross sales Groups

Gross sales dashboards are pivotal in navigating the complexities of gross sales information, a site typically fraught with challenges.

Whereas information can empower good selections, uncover new alternatives, and assist smash gross sales targets, it will probably additionally mislead, overwhelm, and misdirect your efforts.

So how do you separate the sign from the noise, and solely cope with the gross sales information that issues most? The reply: with a gross sales dashboard.

As Ezra Fishman, VP of Enterprise Intelligence at Wistia says:

Once we let information drive our advertising, all of us too typically optimize for issues which are straightforward to measure, not essentially what issues most.

The identical goes in your gross sales crew. Selecting, monitoring, and optimizing for the flawed gross sales metrics is a demise sentence for you and your crew. As a substitute, the most effective gross sales dashboards solely present you the gross sales metrics that matter.

This information covers every thing it is advisable to learn about the way to arrange actionable gross sales dashboards; from what metrics to trace, to the way to design a dashboard your crew will really perceive and use.

Able to get began? Earlier than we dive into the deep finish, let’s begin with a couple of fundamentals to make sure a shared understanding of the crucial position gross sales dashboards play in harnessing gross sales information successfully.

What’s a Gross sales Dashboard?

A gross sales dashboard is a software used to supply a fast, visible illustration of your most necessary gross sales information so your crew could make good selections sooner.

Gross sales dashboards are a complementary high layer in your CRM, presenting key gross sales metrics in an organized method.

The best analogy is to consider the dashboard in your automobile. Look down whilst you’re driving and also you’ll rapidly see key data like your present pace, fuel degree, journey size, and so forth.

Now think about for those who didn’t have easy accessibility to that data. As a substitute of a look to ensure you’re not going to expire of fuel, it is advisable to pull over and manually verify ranges.

Appears ridiculous, doesn’t it? Sadly, too many gross sales groups hold their information and gross sales metrics hidden away. Or worse, they attempt to cram each piece of gross sales information right into a single dashboard. Neither of those is the best method.

A gross sales dashboard is barely pretty much as good as the info it shows. And in case your information isn’t actionable, it’s ineffective.

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With no strategy to rapidly glean actionable insights, gross sales information is ineffective. Then again, utilizing the flawed gross sales information can drive clients away and harm your backside line.

According to the 2018 Global Data Management Report, 89 % of C-level executives imagine that incorrect and deceptive information is undermining their skill to maintain clients joyful.

A gross sales dashboard filters out the noise and presents your crew with insights into your gross sales KPIs (key efficiency indicators) so you may see the way you’re progressing in the direction of your gross sales targets, establish points earlier than they get critical, and alter your gross sales plan based mostly on actual information. It is an necessary a part of each crew’s gross sales stack.

So how do you go about constructing the best gross sales dashboard in your crew?

Create a Gross sales Dashboard Catered to Your Gross sales Crew

You may assume we’d begin with selecting the correct gross sales dashboard software. Nevertheless, earlier than we will do this, we first want to grasp the core components your gross sales crew needs to make use of. This implies figuring out the gross sales metrics and information that affect and affect your crew’s day-to-day actions.

Right here’s a 5-step course of that may assist you to construct out a fundamental gross sales dashboard in your crew in 20–half-hour.

Step 1: Outline Your Most Necessary Gross sales Metrics and KPIs to Monitor and The place This Knowledge At the moment Strains

Are there particular gross sales targets or targets you’re making an attempt to achieve? Or are you making an attempt out new gross sales methods and wish to observe how efficient they’re? A gross sales dashboard might help you visualize and observe your progress in the direction of all kinds of targets.

It’s doubtless you already know a few of the gross sales metrics that matter to your crew. To fill out the remainder of your listing, it is advisable to ask a couple of fundamental questions:

  • Are there gross sales metrics your crew usually views throughout the day or gross sales conferences?
  • What metrics or information factors come up throughout one-on-ones?
  • What are the gross sales KPIs which are driving your technique and plan?
  • Do you have got a number of gross sales groups with totally different targets and gross sales dashboard wants?

Don’t fear for those who’re nonetheless not sure about which gross sales metrics are most necessary to your crew. We’ve listed essentially the most important gross sales metrics to trace within the part under.

When you’ve recognized the gross sales metrics you wish to monitor, it is advisable to uncover the place this information presently resides. This might be your sales CRM, an Excel doc, Google Sheets, customer support software program, or some other sales management tool. Create a fast listing of all of your gross sales metrics and their supply to work off of.

Step 2: Determine How the Gross sales Dashboards are Going to Be Used, and By Whom

Now that you realize what the uncooked supplies are going to be, it’s time to present your gross sales dashboard some form. There’s no one-size-fits-all answer for the way you place collectively a dashboard. As a substitute, gross sales dashboard design will depend on a number of components:

  • Who must see this data? Will this dashboard be utilized by gross sales reps, managers, VPs, or executives?
  • What function does it serve? Will the dashboard be utilized by particular person gross sales reps to trace their each day progress in the direction of hitting gross sales quotas? Or will it’s utilized by a gross sales supervisor or chief to trace general efficiency metrics to award bonuses and create incentive plans?
  • How typically will it’s checked out and in what context? Is the dashboard going to be checked each day, weekly, or month-to-month? Is it used to see real-time data, observe traits, or forecast future gross sales? Will it’s utilized by exterior gross sales groups who may want a cellular model or an inside gross sales crew that wishes one thing extra personalised and in-depth?
  • How a lot information must you embrace and with what limitations? What are crucial items of information for this dashboard’s purpose and utilization? What interval ought to they be proven over?

Each gross sales dashboard requires imaginative and prescient and an actual want. Perceive who it’s for, what they’re doing with it, and what your final purpose is, and the remainder ought to fall in place.

Step 3: Decide the Finest Approach to Visualize Your Key Gross sales Metrics

Relating to visualizing information, readability is essential. There’s no level in overcrowding a gross sales dashboard with an excessive amount of data or exhibiting it in a manner that might be deceptive to your crew. As a substitute, it’s all about intention and function.

From a high-level view, gross sales dashboard design wants to perform a couple of key targets:

  • Tells a narrative: A gross sales dashboard ought to reply questions on a particular a part of your gross sales course of or technique. A transparent structure ought to create a powerful narrative about your corporation targets and progress in the direction of them.
  • Simplifies sophisticated concepts: An excessive amount of (or flawed) information results in confusion. A gross sales dashboard ought to arrange and spotlight solely crucial gross sales metrics in your crew to behave on.
  • Solely focuses on essentially the most mandatory data: Gross sales dashboards will differ by the purpose, crew, or particular person rep. Be sure you don’t lavatory down your crew with an excessive amount of extraneous information.

These are the golden rules of gross sales dashboard design. However what in regards to the specifics? To make it possible for your dashboards are actionable and clear, it is advisable to observe a couple of key guidelines:

First, it is advisable to keep constant along with your design throughout all gross sales dashboards. In case your crew is utilizing a number of dashboards to trace totally different targets, they want to have the ability to rapidly parse data from every one. Be sure you preserve constant kinds throughout your naming constructions (i.e., don’t use totally different names for a similar metric), items of measurement, dates, colours, and icons.

Subsequent, be a minimalist along with your gross sales dashboard metrics and show. As a rule of thumb, you must solely embrace a most of 6–10 information factors per dashboard. If this feels limiting, strive including filters to interrupt down giant information factors (like gross sales by area) into extra manageable insights.

As you design your dashboard you must try to create a logical structure. Consider the hierarchy of information and the way it will inform a narrative in your crew. One suggestion is to incorporate high-level insights on the high after which slowly get extra granular and particular as you progress down.

Lastly, decide the best visualization for every metric. Whether or not you’re exhibiting your gross sales information as dials, leaderboards, historic pattern graphs, pie charts, funnels, plotted factors, or every other visualization, all the time keep in mind the golden rule: In case your information isn’t actionable, it’s ineffective.

Talking of actionable, in order for you actionable recommendation on scaling an organization from zero to 1,000 clients and past, download a free copy of the book I co-authored with my friend Hiten Shah.

Step 4: Join Your Gross sales Administration Software program to Your dashboard

Now that you realize what’s going to be included in your dashboard and the way it’s going to be displayed, it’s time to wire the dashboard up. A gross sales dashboard wants to hook up with the place your gross sales information is being collected to remain up-to-date and related.

You will have a few choices right here.

  1. Create a Google Sheet as a KPI dashboard and compile your whole gross sales information from different locations into particular person experiences.
  2. Professionals: Low cost and versatile.
  3. Cons: Handbook information entry (not up-to-date) and fixed tab switching (unproductive).
  4. Use a gross sales CRM that bakes in all gross sales communication with a prospect in a single place with built-in reporting performance.
  5. Professionals: Up-to-date data, flexibility in reporting, customizable to your wants.
  6. Cons: Dearer.

If it really works along with your finances, we’d all the time advocate going with the second possibility through the use of a software like Shut, HubSpot, or Salesforce. This manner, you have got entry to all of your newest key metrics and may take motion on them (moderately than fear about human error or coping with unhealthy/outdated information).

Step 5: Usually Revisit Your Gross sales Dashboards and Consider Their Effectiveness

Gross sales dashboards live instruments; simply since you set them up doesn’t imply they’ll be good eternally.

Enterprise targets and wishes change and your dashboard ought to change with them. Put aside time to usually go over your gross sales dashboards and ensure they nonetheless align with your corporation targets. Discuss to your crew and see in the event that they’re getting the data they should make good selections and shut extra offers.

18 Gross sales Dashboard KPIs to Observe and Select From


That you must know what information your gross sales dashboard will show. However what for those who’re nonetheless not sure about what gross sales metrics actually matter?

There are a whole bunch of various gross sales metrics and KPIs you might select from. However it’s not sufficient to simply have a whole lot of information. You want to have the ability to interpret and skim that gross sales information in a manner that provides you actionable insights.

Manner too many individuals get hung up on meaningless metrics and gross sales dashboards overloaded with graphs and charts. At Shut, we wish to take an action-oriented method to gross sales metrics by specializing in every step in our gross sales funnel.

The best manner to do that is with what we name the AQC formulation:

What it means:

  • Exercise
  • High quality
  • Conversion

Briefly: what’s your crew doing each day to shut extra offers?


  • Inbound/outbound calls
  • Income per rep
  • Quantity/High quality of demos
  • E mail open fee
  • Trial begins
  • Gross sales alternatives
  • Quote to shut ratio
  • Gross sales by contract methodology
  • Common conversion time

Extra particularly, listed here are essentially the most important gross sales dashboard KPIs you ought to be monitoring.

1. Gross sales Targets & Closed Alternatives

This gross sales dashboard KPI solutions the query: What’s your gross sales crew working in the direction of?

Sales Dashboards - Close Activity Overview

Gross sales targets aren’t simply future forecasts. By evaluating closed alternatives over totally different intervals, you’re extra simply in a position to see how totally different gross sales methods impacted your backside line and set attainable targets that inspire your crew.

2. Pipeline Standing

You’ll by no means hit your gross sales targets for those who don’t have any offers in movement. This gross sales dashboard KPI tracks the present worth and standing of all offers in your gross sales pipeline.

Sales Dashboards - Sales Pipeline Report at Close CRM

It offers you a “best-case state of affairs” have a look at the offers being negotiated so you may observe particular person rep’s efficiency, see the place you ought to be doubling down your efforts, and alter gross sales targets and targets.

3. Calls and Emails per Gross sales Rep

Probably the most highly effective manner for gross sales reps and managers to rapidly observe the effectiveness of your gross sales funnel is to begin on the high. This gross sales dashboard KPI tracks the amount of calls and emails your crew is making over days, weeks, and months.

Sales Dashboards - Close Explorer

Not solely does this provide you with perception into what you’re doing now, however it will probably additionally let you know the place your funnel is failing. For instance, utilizing gross sales benchmarks just like the 30/50 rule for chilly emailing and calling, you may analyze your gross sales funnel from the highest all the way down to see the place it is advisable to make changes.

Need my finest recommendation on making gross sales calls? Get a free copy of my cold calling book “Your Growth Hacks Aren’t Working” today!

4. Leads by Supply

Shifting down the funnel, you’ll wish to know the standard of the outreach work your gross sales reps are doing. Monitoring leads by supply visualizes the place your leads are coming from. Are you extra more likely to transfer somebody down the funnel for those who attain out over e-mail, cellphone, or social?

As soon as you realize the medium your excellent buyer prefers, you may optimize your gross sales technique round it.

5. Win/Loss Fee

Also referred to as the lead conversion fee, the Win/Loss Fee solutions one of the crucial necessary questions for gross sales reps and VPs: What number of leads are changing into gross sales?

Sales Dashboards - Winn and Loss Rate in Close Opportunity Funnel Report

Relying on the way you filter your gross sales dashboard, you may dig additional into this gross sales information and uncover points earlier than they turn out to be too critical. Are you dropping extra offers than successful? It’d present that your leads are getting caught someplace in your funnel or that your pitch must be adjusted.

6. New Enterprise Vs. Upsells

New offers are thrilling, but it surely’s a lot simpler to promote to a contented present buyer. This KPI helps you perceive the stability between new enterprise and upsells. Are you spending considerably extra effort and time on new enterprise and never hitting our quotas? Why not strive turning your technique round and promoting to your present clients?

7. Gross sales Cycle

If you wish to forecast future gross sales, set life like targets, or know when to follow-up with a lead, it is advisable to know the way lengthy a deal usually takes to shut.

The gross sales cycle KPI units a benchmark for the way lengthy it usually takes a result in transfer by way of your funnel. Not solely does this assist you uncover bottlenecks, but it surely additionally helps you decide whether or not a lead is a probable purchaser or an at-risk alternative. In lots of instances, you may generate large worth for the corporate for those who shorten the common gross sales cycle size.

8. Open Alternatives

Gross sales alternatives are the lifeblood of your crew. Monitoring open alternatives in your gross sales dashboard offers you a pulse on the well being of your gross sales crew and course of.

Once more, you may filter and evaluate this information to realize all kinds of highly effective insights into your gross sales funnel:

  • Are your outreach efforts working? Evaluate # of alternatives created to # of calls/emails per rep.
  • Are you reaching the best folks? Evaluate estimated buy worth to # of alternatives.
  • Is your pitch efficient? Evaluate # of alternatives created to # of gross sales made or trials began.

9. Alternatives Previous Due

Too many alternatives is an issue most gross sales groups would like to have. However it’s additionally necessary to grasp when your gross sales reps are overloaded. Monitoring alternatives late in your gross sales dashboard is a fast reminder of individuals it is advisable to observe up with and offers which are liable to slipping away.

10. Open Actions (Calls, Demos, Visits)

Relying in your gross sales course of, pipeline, and product, your gross sales reps could have quite a lot of duties they should do to maintain up with their gross sales efforts. The open actions gross sales KPI is sort of a to-do listing in your gross sales crew. It lists all of the calls, demos, visits, emails, and so on… that have to be handled.

In our gross sales CRM, we’ve constructed Inbox because the one unified workspace that reveals a gross sales rep each to-do merchandise they must deal with, so that they don’t have to change between totally different instruments and home windows.

Sales Dashboards - Open Activities

Whereas it’s good to have a wholesome variety of open actions, too many may point out time administration points or issues with transferring leads by way of your funnel.

11. Open Circumstances

Alternatives aren’t the one factor your gross sales crew wants to have the ability to rapidly see. Circumstances are opened when a buyer will get in contact along with your gross sales reps and wishes assist. By monitoring these in your gross sales dashboard, you realize when a deal is in jeopardy and may deal with it rapidly.

12. Common Deal Measurement

There are many methods to extend income. However the best is just to promote extra to every buyer. Monitoring your common deal measurement enables you to rapidly see which manner your sale worth is trending. You may also use our revenue growth calculator to grasp how modifications in deal sizes can affect your general income.

A declining common deal measurement means you’re working more durable for fewer outcomes, whereas an growing one can offset excessive buyer acquisition prices and assist you open up new alternatives.

13. Common Revenue Margin

Whereas deal measurement is necessary for gross sales reps to see on their gross sales dashboard, managers and VPs are sometimes extra involved with income. The common revenue margin visualizes the common revenue made throughout all merchandise, providers, bundles, and gross sales channels to focus on your most worthwhile efforts.

14. Product Gaps

This gross sales KPI ranks your product by income efficiency towards your forecasts to see what clients are utilizing. Once you observe product gaps over time, you get perception into extra than simply your gross sales, however your gross sales methods, market modifications, and the desirability of your product.

For instance, a widening product hole may imply a competitor simply launched an identical product or that industry-wide modifications are impacting your gross sales.

15. Comply with-up Fee

Your clients are busier than ever and this gross sales dashboard KPI tracks the common variety of actions—calls, emails, SMS—your reps make to attempt to shut a lead. That is necessary each as a strategy to perceive how your clients act as effectively and to see if particular person reps are giving up earlier than they need to when making an attempt to shut a sale.

The follow-up is likely one of the most under-appreciated points of the gross sales course of. It’s in all probability additionally the place your gross sales crew has the largest potential for max ROI for minimal effort—I discovered that in most gross sales groups, merely implementing a few fundamental follow-up methodologies can yield enormous efficiency enhancements.

That’s why I wrote a whole e book in regards to the follow-up. You can download it free today!


16. Gross sales By Area

There’s a ton of necessary gross sales information you may get from a closed deal, however one of the crucial impactful is knowing the place your clients come from. By monitoring your gross sales by area in a gross sales dashboard, you get a deeper understanding of your excellent buyer profile in addition to the place, geographically, you may wish to goal future gross sales campaigns.

17. Gross sales By Closed Date

Monitoring gross sales by closed dates in your gross sales dashboard is a robust strategy to filter your gross sales data and get extra out of it. This gross sales dashboard KPIs offers you the total image of how efficient your gross sales crew is being, see if reps are hitting their month-to-month or quarterly gross sales quotas, and discover seasonal traits.

18. Response Charges

The effectiveness of your crew’s gross sales outreach may be roughly measured by the responses that they obtain.

A simple strategy to observe that is with the Sequence Reporting in Shut. This visible dashboard reveals you the response charges for every step in an e-mail sequence, supplying you with the data it is advisable to observe how efficient a gross sales sequence is.

Sales Dashboards - Close Workflow Reporting

Gross sales Dashboard Examples: Which Sort Do You Have to Use?

It’s in all probability clear by now simply how a lot gross sales information you might visualize in your gross sales dashboard. However as soon as once more, let’s keep in mind our golden rule of gross sales information: If it’s not actionable, it’s ineffective.

Top-of-the-line methods to grasp the way to make your dashboard actionable is to take a look at some real-world examples. Every of the examples under combines the important thing gross sales metrics and KPIs we listed above in a manner that tells a transparent story a few particular a part of your gross sales course of or crew.

Gross sales Standing Dashboard

Sales Status Dashboard - Close Activity Overview

What’s the present standing of your gross sales efforts? The gross sales standing dashboard offers you a fast overview of your most necessary metrics like calls made, alternatives gained and misplaced, gross sales rep exercise leaderboard, and extra.

By seeing these gross sales metrics in comparison with earlier months you can even rapidly see how your gross sales are trending and the place it is advisable to focus.

Gross sales Alternatives Dashboard

Sales Opportunities Dashboard - Close Leads

What number of alternatives and leads are being made and when? Filling the highest of your gross sales pipeline is one thing all gross sales managers wish to do, and this dashboard reveals you ways your efforts are paying off.

You may also filter this information by date to dig into seasonal traits or have a look at solely particular alternatives to see how new gross sales methods are understanding.

Month-to-month Gross sales Dashboard

The month-to-month gross sales dashboard offers you a fast have a look at your progress towards your gross sales targets and compares it towards earlier days, weeks, or months. It is a highly effective view for monitoring the well being of your gross sales crew and seeing how your each day efforts are stacking up.

Gross sales Leaderboard Dashboard

Gross sales leaderboards are an effective way to develop pleasant competitors inside your gross sales crew and likewise observe particular person efficiency. See who’s performing finest in your crew and filter through real-time information on calls, emails despatched, open and response charges, alternatives created, and extra.

Gross sales Product Efficiency Dashboard

What merchandise are promoting the most effective? This gross sales dashboard offers you perception into all of your totally different merchandise to search out which of them are performing finest and which of them are lagging.

You may wish to filter this gross sales information by product classes (when you have a whole lot of totally different particular person merchandise) or have a look at the supply of gross sales and observe product efficiency by re-sellers, gross sales channels, and different strategies.

Gross sales Area Efficiency Dashboard


Supply: Zendesk

The place are your gross sales coming from? Are you able to see if clients from sure areas usually tend to purchase particular merchandise? This gross sales dashboard instance zooms in on the shopping for patterns of your clients by area so you may dig in additional and discover traits. As a bonus, it additionally compares your present month-to-month gross sales (or MRR) to earlier ones so you may see how your gross sales are trending general.

Gross sales Rep Dashboard


Supply: InsightSquared

A gross sales rep dashboard is likely one of the most necessary instruments in your gross sales crew. Every rep must know the outcomes of their efforts in the event that they’re on observe to hit targets, and the way their stats stack up towards different reps on their crew.

However this gross sales dashboard isn’t nearly what has occurred. For gross sales reps, easy accessibility to their information helps them know what to do subsequent. Are their bookings low this month? Perhaps they should up their name quantity or attain out to present clients and attempt to upsell. Seeing their stats multi function place helps them alter on the fly and hit quotas.

Gross sales Supervisor Dashboard

Gross sales managers have very totally different wants in terms of visualizing data. As a substitute of particular person efficiency, they should know the way everybody on their gross sales crew is performing in addition to how that pertains to the larger image of gross sales quotas and forecasts. This dashboard packs a ton of knowledge into one house and helps reply key questions corresponding to:

  • What are your gross sales reps on observe to hit this month?
  • Are your reps’ pipelines full and setting them up for achievement?
  • How do the gross sales cycles of various gross sales reps evaluate?

Deal Efficiency Dashboard

How have you learnt in case your gross sales course of is working? This gross sales dashboard instance digs into every step of your funnel to grasp why merchandise are promoting (or not). For instance, you may have a look at the online change on particular leads over a particular timeframe to see the affect of latest gross sales methods.

Win/Loss Dashboard


Supply: Salesforce

As a gross sales supervisor, you need your reps to do their finest work attainable. This gross sales dashboard helps you uncover the place reps are dropping offers to assist them enhance their pitch and course of. It could actually additionally assist you see when a competitor is taking a bigger chunk of the market share and optimize your methods to offset this.

Time Monitoring Gross sales Dashboard


Supply Luzmo

Time is cash. This gross sales dashboard offers you perception into the time every rep is spending on particular person actions to assist join their effort to outcomes. Are reps spending too lengthy on sure offers? Are there locations of their gross sales course of the place they should pace up leads and go for the shut? This dashboard will assist uncover these alternatives.

Gross sales Pipeline Dashboard

Sales Pipeline Dashboard

You’ll by no means hit your gross sales targets for those who don’t have a wholesome pipeline. This gross sales dashboard offers you a high-level have a look at the worth of your open alternatives, their present standing, who introduced them in, and your confidence degree that they’ll shut.

So far as gross sales dashboard examples for gross sales managers go, this can be a large one. Use it to maintain your crew organized, perceive traits, and observe offers as they progress.

Day by day Gross sales Dashboard for Gross sales Managers

Gross sales managers have the distinctive job of conserving their crew targeted and on track. With this instance, you get a beat on how your crew is progressing and the place you may must make modifications. For instance:

  • Are you on observe to hit this month’s gross sales goal?
  • Which latest alternatives had been gained or misplaced?
  • Is your pipeline rising or shrinking?
  • Who’s doing particularly good work?

Gross sales Forecast Dashboard


Supply: Salesforce

Are your reps on observe to hit their quotas? What about full gross sales groups? A gross sales forecast dashboard offers you deep insights into the offers your crew is making that will help you spotlight and reward high-performers or uncover flows in your gross sales course of.

Need extra assist with gross sales forecasting? We’ve put collectively an inventory of the highest gross sales forecast templates for any gross sales crew.

Gross sales Dashboard Templates (That Make Your Life Simpler!)

Now that you realize what metrics matter to your crew and have seen some examples of how they give the impression of being in particular gross sales dashboards, it’s time to dig into the small print. Constructing out gross sales dashboards from scratch is a whole lot of work and doesn’t assure you’ll find yourself with one thing actionable.

As a substitute, utilizing a gross sales dashboard template ensures you’re combining the best gross sales metrics in a transparent view, tells a narrative, and provides you actionable insights.

Relying on the dashboard or gross sales reporting software you’re utilizing, you may have already got entry to built-in templates. Nevertheless, these examples offers you a greater understanding of what particular metrics to incorporate in every of your gross sales dashboards.

Gross sales Lead & Alternative Tracker: Spreadsheet CRM Template

Offered by: Shut

SalesTable is a spreadsheet CRM template for nascent gross sales groups to maintain observe of your gross sales leads and alternatives.

The way it saves you time: View all of your gross sales leads in a single central place, and get an prompt visible dashboard view of your alternatives in numerous levels.

Metrics included:

  • Open alternatives
  • Alternative levels
  • Worth of particular person alternatives
  • Gathered worth of open, closed, and gained alternatives
  • Lead data

General Gross sales: Gross sales Efficiency Dashboard Template


Offered by:


The way it saves you time: This gross sales dashboard template is all about development and gives a robust snapshot of your gross sales over time.

Metrics included:

  • Gross sales development
  • Gross sales targets
  • Common income per unit (ARPU)
  • Buyer acquisition price (CAC)
  • Buyer lifetime worth (CLV)

Pipeline Well being: Efficiency Overview Gross sales Dashboard Template


Offered by:

Zoho Analytics

The way it saves you time: This gross sales dashboard places all of your pipeline’s most necessary metrics entrance and heart so you have got a transparent understanding of what alternatives are on the horizon.

Metrics included:

  • Pipeline standing
  • Leads by supply
  • Month-to-month gross sales
  • Common deal worth
  • Gross sales forecast

For Gross sales Managers: Gross sales Rep Productiveness and Leaderboard Template

Sales Dashboards - Activity Comparison Report

Offered by: Shut

The way it saves you time: Gross sales rep productiveness is likely one of the most necessary components in gross sales success. This gross sales dashboard combines every thing it is advisable to know and presents it in a transparent and concise leaderboard.

Metrics included:

  • Calls made by rep
  • Common name length
  • Despatched and obtained emails
  • Gross sales rep leaderboard

For Executives: Government Gross sales Dashboard Template


Offered by: InsightSquared

The way it saves you time: Whether or not you’re speaking to stakeholders, C-suite executives, or traders, this gross sales dashboard template combines all of your high-level gross sales metrics into one easy-to-digest format.

Metrics included:

  • Gross sales made vs. gross sales targets
  • Common deal measurement
  • Gross sales cycle
  • Quarterly gross sales
  • Win/loss ratio
  • Misplaced alternatives
  • Crew exercise vs. targets

For Gross sales Reps: Sale Rep Exercise Dashboard Template

Sales Dashboards for Sales Reps - Close's Leaderbord

Offered by: Shut

The way it saves you time: Gross sales reps want perception into their day-to-day actions to see the place they need to put their efforts. This gross sales dashboard template offers them fast perception into their most necessary efficiency metrics.

Metrics included:

  • Gross sales exercise (calls, emails, SMS)
  • Alternatives created
  • Alternatives gained
  • Alternatives misplaced

Finest Gross sales Dashboard Suppliers to Make the Tracker for You

There are tons of various methods you may present your information on a gross sales dashboard. And every gross sales dashboard supplier has a distinct tackle what’s most necessary to point out. Is it a depth of information? Transparency? Forecasting? The gross sales dashboard supplier that’s finest suited to your organization is the one whose values align with yours.

However the place do you begin? Listed below are some suggestions for the most effective gross sales dashboard suppliers available on the market.


Shut’s built-in reporting function is likely one of the finest and best methods to show your most necessary gross sales information. Every report is robotically compiled and displayed in a easy, but actionable manner.

Plus, as a result of Shut’s gross sales CRM information end-to-end communication with every prospect (calls, SMS, emails, and so on…), your gross sales dashboard will include essentially the most correct information attainable.

Finest function: Seamlessly connects with Shut’s highly effective CRM to focus on essentially the most actionable information gross sales reps want to shut extra offers.

Worth: Begins at $49/month per consumer



Geckoboard is a gross sales dashboard supplier that focuses on large-format and TV dashboards exhibiting real-time information. As a result of their dashboards are designed to be seen from afar, they hold them easy and clear, utilizing fundamental layouts and charts. Nevertheless, if it is advisable to present your crew extra, you may set it to cycle between a number of dashboards on one display.

Finest function: Designed for giant screens and crew transparency.

Value: $39–$559/month



InsightSquared is concentrated on the metrics that result in income development. Their AI-powered dashboard software program digs into your pipeline and gross sales information to acknowledge patterns that result in extra wins and precisely forecast future gross sales.

Whereas the main target is on forecasting and actionable insights, it additionally experiences on key SaaS metrics and the general well being of your gross sales crew.

Finest function: AI-powered gross sales forecasting and pipeline analytics that will help you perceive what actions result in extra gross sales.

Value: By request

Interested by CRM’s position in income development? Learn our complete article.



Klipfolio is all about customization. By connecting over 100 totally different providers to their dashboard, you may pull in information from all throughout your organization that may be filtered, segmented, and manipulated. Whereas this may sound overly sophisticated, Klipfolio additionally offers a number of pre-built templates or “Klips” to assist merely show metrics.

Finest function: Connects with a whole bunch of sources to tug in all of your firm’s information.

Value: Begins at $300 for 10 customers/month, billed yearly

Zoho Analytics


Previously generally known as Zoho Stories, Zoho Analytics is a drag-and-drop analytics software that permits you to pull information from a number of sources into customized dashboards. If you happen to don’t wish to hook up with your gross sales CRM or different providers, you can even manually add information in a “spreadsheet-like” interface. Perhaps its most attention-grabbing function is Zia—a “good analytical assistant” that makes use of machine studying to reply questions on your information.

Finest function: A wise, AI-powered assistant that will help you get actionable insights out of your information.

Value: $24–$455/month



Gross sales dashboards are a robust strategy to inspire your crew. Plecto takes this a step additional by including gamification instruments like leaderboards, contests, and achievements to assist push your gross sales crew to hit peak efficiency. Nevertheless, by specializing in particular KPIs and comparability graphs, it’s finest suited as a team-building and motivation software greater than a deep dive into your metrics.

Finest function: Gamification dashboards to assist inspire your crew.

Value: $220/month for 10 customers, billed yearly.

5 Suggestions for Constructing the Gross sales Dashboard Design That Measures Your Crew Successfully

From the beginning, we’ve been saying {that a} gross sales dashboard needs to be actionable. And whereas a big a part of that equation is utilizing the best gross sales information, how that information is displayed is simply as necessary.

The reality is that unhealthy gross sales dashboard design can do actual hurt.

Unclear and unhealthy gross sales information prices companies 30+ % of their income, or, according to research firm Gartner, anyplace from $9.7 – $14.2 million per 12 months.

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Your dashboards should be each easy to make use of and actionable. However what does that imply in observe?

Listed below are some ideas that will help you design the most effective and most correct gross sales dashboards in your crew.

Tip #1: Embrace Simplicity

The final word purpose of all gross sales dashboards is to make advanced information units and knowledge accessible to everybody. Nevertheless, whilst you may dream of designing a single view that reveals all mandatory data, traits, dangers, and updates, that’s in all probability not going to occur (not less than not with out it trying like a jumbled mess).

As a substitute, a well-designed gross sales dashboard is an at-a-glance preview of essential data curated for the consumer. It embraces simplicity and solely reveals the proper data within the easiest way attainable.

If you happen to really feel you want to point out extra advanced data, do it in a manner that retains the straightforward story intact. As UX designer Taras Bakusevych writes:

Don’t inform the total story, as an alternative summarize and floor solely key data. You should use further interactions as a strategy to match extra content material, and never overwhelm the consumer with information.

As a part of this, you may additionally wish to take into account the place this gross sales dashboard goes to be displayed. Is it for private use by an inner gross sales crew? On cellular for reps out visiting purchasers? On a TV for everybody within the workplace to see? Every use case will change how you consider simplicity and performance.

Tip #2: Be In step with Structure and Content material

One factor that may go a great distance in conserving your dashboards feeling easy and clear is consistency. The human mind has one thing known as cognitive fluency. In easy phrases, this can be a snap judgment we make as as to whether one thing—a dashboard design, web site, weblog article, no matter—will probably be straightforward or laborious to make use of.

Particularly when utilizing a number of dashboards for various groups, it is advisable to make sure that reps, managers, and executives can bounce between them and rapidly get oriented. Consistency is what makes your gross sales dashboards really feel easy.

There are two points of dashboard design consistency that it is advisable to take into account:

  1. Consistency within the visible structure – Use an identical construction and grid for every dashboard. Naturally, the top-left nook of the display will get essentially the most consideration, so attempt to place key data from left to proper and high to backside.
  2. Consistency in labeling and content material – Use the identical naming constructions, fonts, and labeling kinds throughout dashboards. Don’t use totally different names for a similar gross sales metrics. When presenting graphs, put the identify within the top-left nook and align controls (like views or filters) within the top-right nook.

Tip #3: Use the Proper Knowledge Visualizations for Every Metric

Whereas your gross sales dashboard ought to be easy, the info it reveals often isn’t. Knowledge illustration is advanced, particularly when exhibiting a number of information units beside one another.

As a part of your final purpose of simplicity and actionable insights, you wish to watch out about which sort of chart, graph, or information visualization you select.

That will help you select the best illustration sort for every metric, ask your self a couple of questions:

  • What number of variables do you wish to present in a single chart?
  • Will you show values over a while, or amongst gadgets or teams?
  • What number of information factors do we have to show for every variable?

Some of the widespread conditions you’ll end up in is wanting to match information factors over time. For instance, if you wish to look into your name quantity by gross sales rep and see if it is trending up or down. It’s a lot simpler to see this in a line or bar chart than to match numbers in a graph.

Nevertheless, even these comparability charts can get sophisticated or messy if not handled correctly. Listed below are a couple of suggestions:

  • Time ought to all the time move left to proper (and be proven in your X-axis)
  • When utilizing a horizontal or vertical bar chart, kind the columns by worth, not randomly
  • Don’t present greater than 5 values on the road chart (and not more than 7 on a bar chart)

Tip #4: Use Your Dashboard Movement to Reinforce Your Priorities

The way you current every information visualization in your gross sales dashboard tells a narrative. You need your gross sales information to reflect the pure manner we understand data. Once we learn a doc, we begin within the top-left nook, transfer throughout the web page, after which scan all the way down to the following row. You should use that very same move when highlighting your dashboard’s priorities.

You may also use the vertical hierarchy of the dashboard to inform a narrative and present priorities. One fundamental manner to do that can be to construction your gross sales metrics like this:

  • Preserve high-level, at-a-glance metrics on high
  • Present trend-based information within the center
  • Dig into the smaller particulars on the backside

One final notice. If there are dependencies (i.e. your crew will wish to have a look at data from two totally different charts to make higher selections), hold them shut so the viewer doesn’t must bounce forwards and backwards across the dashboard.

Tip #5: Gasoline Transparency and Create Pleasant Competitors

Gross sales information empowers your total crew. As a substitute of closing off particular gross sales dashboards to simply gross sales reps, managers, VPs, or executives, make them accessible to everybody in your crew. This degree of transparency helps inspire your crew on a number of ranges.

For one, a 2015 study discovered that staff who really feel trusted not solely produce higher-quality work however additionally create extra monetary worth for his or her firms.

Clear and open design may assist foster pleasant competitors inside your crew and drive gross sales reps to hit their peak efficiency. For instance, the built-in gross sales leaderboards in Shut’s reporting options provide you with real-time shows of key efficiency metrics in your gross sales crew.

Be certain your dashboard design is each clear and permits reps to benchmark themselves towards their teammates. This was, so that everybody in your crew feels trusted and motivated to do their finest work.

BONUS: Get Your Crew Concerned within the Design From the Starting

As a remaining notice in regards to the gross sales dashboard structure, it’s all the time a good suggestion to incorporate your crew within the course of. Not solely will this assist you perceive how they work and what structure and design empower them however it’ll additionally assist with adoption as they’ve been concerned within the course of from the start.

Gross sales Dashboards Assist Your Crew Make Higher Selections, Sooner

The perfect gross sales groups on the earth are pushed, motivated, and above all else, organized. Gross sales dashboards help your crew on all these fronts, from exhibiting actionable insights to serving to them hit targets to fostering a clear and open tradition.

Nevertheless, for a gross sales dashboard to be actually impactful, it is advisable to observe a couple of key steps:

  • Select the gross sales metrics that matter most to you
  • Comply with the steps listed to create a gross sales dashboard design that’s clear, concise, and actionable
  • Join your dashboard to your gross sales CRM for the newest, up-to-date information
  • Benefit from gross sales dashboard templates to be taught from others
  • Use your dashboard to report, optimize your gross sales funnel, and inspire your crew

You wouldn’t drive a automobile with out a dashboard to let you know how briskly you’re going or how a lot gas you have got left. The identical goes for constructing your corporation. The better it’s for everybody in your crew to see the gross sales information and metrics that matter most, the better it’s to drive development.

Need extra recommendation on constructing and scaling a successful gross sales crew, masking not simply gross sales operations, but in addition managing a successful gross sales crew, measuring what issues, forecasting, and training your reps to success? Obtain our full Gross sales Library at the moment!


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