Posted by Paul Feng – Vice President of Product Administration, Google Play
Our annual Playtime occasion sequence kicks off tomorrow, with bulletins from our product groups and insights from native Google specialists. In case you’re not one of many attendees becoming a member of us in individual this 12 months, right here’s a sneak preview of the product information we’ll be sharing that will help you develop profitable, long-term companies on Google Play.
Take a look at our prime 5 updates within the video under, or learn on for the complete checklist.
Extra methods to spice up progress and engagement
This 12 months, we improved three of our most impactful choices: customized retailer listings, the deep hyperlinks web page in Play Console, and Google Play Video games on PC.
Custom store listings allow you to optimize your conversion fee and acquisitions by creating completely different messaging for various person segments. Lots of you have got already been utilizing your 50 customized retailer listings to tailor your messaging by nation, pre-registration standing, Google Advertisements campaigns, or to inactive customers.
Now, we’re making it even simpler to create and handle your listings with the flexibility to:
- Save your listings as a draft to proceed modifying later
- Schedule your listings to publish whenever you need and for the length you select
- Check your listings with a portion of your viewers earlier than rolling them out
Final 12 months, we launched a brand new Play Console web page devoted to deep links that will help you uncover extra alternatives for progress and engagement. This web page flags damaged deep hyperlinks and supplies detailed steerage on the best way to repair them, in addition to helps you rationalize your web-to-app mapping by reviewing your prime web site URLs and their deep hyperlink standing.
This 12 months, we improved the web page with new metrics and insights that will help you take advantage of your deep hyperlink technique. Now you can:
- Make certain the touchdown pages out of your ad campaigns are deep-linked
- See the proportion of your top-performing URLs which were deep-linked, so you’ll be able to see the place you have got a possibility to direct extra customers to your app
- Discover out what proportion of customers together with your app put in would have the URL open contained in the app
For sport builders, we’ve expanded our Google Play Games on PC beta that will help you develop your person base. Since we launched this system final 12 months, we’ve seen an amazing quantity of progress. Google Play Video games on PC at the moment reaches customers in additional than 120 international locations, providing over 3,000 titles together with Conflict of Clans, Conflict Royale, Free Hearth MAX, and Offended Birds 2*. Study extra about how Google Play Video games on PC has improved the standard of the gaming expertise to speed up your progress.
Extra methods to achieve your monetization objectives
That can assist you extra successfully generate income out of your audiences, we’re rolling out new options on our commerce platform that will help you optimize your costs, attain extra patrons, and higher handle person purchases.
At this 12 months’s I/O, we launched value experiments for in-app merchandise, permitting you to check value factors and optimize for native buying energy at scale. Subsequent month, you’ll be capable of:
- Save your experiments as drafts to edit later
- Take away a poorly performing variant in the course of the experiment
- See warning notifications for potential value configuration points
- Apply the ”profitable” value to any and all merchandise throughout the experiment
We’ve additionally began automatically updating our min/max price ranges to replicate forex fluctuations in opposition to the US greenback, and also you’ll see a brand new Play Console Inbox notification anytime we suggest a value adjustment of your in-app merchandise.
We additionally made a number of updates that will help you higher attain a world viewers. Now you’ll be able to extra effectively show obtainable merchandise and provides to customers based mostly on regional availability with the brand new getBillingConfigAsync API, which supplies the person’s relevant nation for Google Play. Our extensive payment method library now consists of widespread fee strategies PayPay eWallet and money top-ups at over 14,500 Lawson shops all through Japan, money top-ups at over 18,000 7-Eleven shops in Mexico, ShopeePay eWallet within the Philippines, Verve Card in Nigeria, and China UnionPay Card all through choose East Asian and Southeast Asian markets.
Coming quickly, real-time developer notifications will broaden to incorporate notifications for one-time purchases and voided purchases equivalent to cancellations, revocations, and chargebacks. These will provide you with extra visibility and enable you higher handle purchases, together with making faster entitlement changes and taking motion in opposition to potential fraud and abuse.
We’re additionally continuing our commitment to user choice billing, providing you with extra flexibility and selection when monetizing on Google Play. Builders enrolled in person alternative billing can provide an extra billing system alongside Google Play’s in over 35 markets. And now, we’re making the different billing APIs obtainable to taking part builders with customers throughout these markets. With the APIs built-in, builders can look ahead to a extra streamlined expertise:
- Consumer alternative screens rendered by Google Play: you’ll not must construct and keep the knowledge and/or alternative screens as required by UX tips
- Various billing settings in Play Console: handle different billing settings for eligible apps, together with market enrollment, fee methodology brand, and extra
- Simplified transaction reporting: eradicating handbook touchpoints
- Google Play Prime Charts: transactions reported through API are mirrored on Prime Charts
- Improved reporting: transactions reported through API allow extra detailed developer reporting – together with alternate charges, related app package deal ID, service payment charges, and extra
Serving to you ship high-quality experiences
To attach folks with experiences they’ll love, we constantly put money into new instruments, options, and packages that will help you construct high-quality apps and games. As a reminder, we measure high quality throughout 4 key pillars: core worth, person expertise, technical high quality, and privateness and safety.
For instance, we’re rising the app bundle size limit from 150MB to 200MB that will help you ship extra performance to enhance your core worth and person expertise. As a result of Play will proceed to ship solely the related content material, customers will solely expertise your enhanced performance and never elevated app measurement.
That can assist you enhance your technical high quality, we’re excited to announce some new options in Android vitals that will help you monitor your title in opposition to per-device unhealthy habits thresholds and successfully handle and debug points. Now you can:
- Monitor and detect points with launch rollouts utilizing hourly vitals information
- Analyze longer-term developments in technical efficiency with 3 years of Android vitals information
- Prioritize gadgets by enterprise impression with per-device enterprise metrics like retailer itemizing impressions, common ranking, and day by day energetic machine metrics
- Get notified through e mail and Play Console Inbox when your per-device unhealthy habits threshold exceeds 8%
- Analyze Android vitals crash occasion information and potential fixes alongside your code straight inside Android Studio through App High quality Insights
- Grant Play Console teammates restricted entry to app high quality information solely
And eventually, to assist make sure you’re delivering the most effective expertise to your customers whilst you’re on the go, take a look at the not too long ago refreshed Play Console app, the place you’ll be able to:
- Monitor the metrics you care about
- View and reply to critiques
- Monitor and handle your apps throughout tracks and releases
- Handle your app’s orders and difficulty refunds
- Obtain messages from Google Play
Defending your small business with the Play Integrity API
Over the previous couple of years, we’ve continued to put money into the Play Integrity API to make sure that customers expertise your apps and video games the best way you plan.
Right now, we’re saying a number of main updates, together with:
- Low-latency Play Integrity API normal requests are leaving beta and turning into obtainable to all builders, providing you with integrity verdicts which can be 10X sooner
- A new opt-in Play Defend sign checks whether or not Play Defend is on or off and whether or not any identified malware is detected
- A new Play Integrity API report and improved controls in Play Console helps you see points and adapt your anti-abuse technique with an evaluation and breakdown of API responses throughout your set up base
- SDK suppliers now have the choice to arrange and handle their Play Integrity API integration utilizing the Google Play SDK Console, giving them management over their quota and letting them customise API responses
We hope you benefit from all these new options to proceed rising your companies on Google Play. Please proceed sharing your suggestions so we will construct the instruments you want to energy your progress. Thanks for being a part of the Google Play neighborhood.
*Google Play Video games on PC is offered to obtain in 122 international locations as of Nov 15, 2023.
